Design Strategist: End-to-End Digital Campaigns

Monster Lead Group

Northern (KY)

Hybrid

USD 85,000 - 110,000

Full time

8 days ago

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Job summary

Monster Lead Group is seeking a Design Strategist to join our Omni-Channel Strategy team. You will craft end-to-end, digital-first experiences guiding homeowners through customer journeys, from landing pages to emails, social, and TV spots.

You are a strategic designer with expertise in front-end web development, behavioral science, and storytelling, able to translate insights into iterative design improvements and collaborate with senior stakeholders.

Qualifications

7+ years of experience in digital design and design strategy.
Strong understanding of behavioral science as applied to marketing and conversion-focused design.
Excellent storytelling and storyboarding skills; able to conceptualize a campaign narrative first.

Responsibilities

Partner with senior stakeholders to strategize and scope Omni-Channel campaigns end-to-end.
Design landing pages and digital assets (drip emails, display ads, social creative, TV spots).
Storyboard and conceptualize campaign narratives before asset production; ensure consistency across touchpoints.
Apply behavioral science and marketing best practices to design engaging, converting experiences.
Build responsive, mobile-first front-end experiences and integrate with back-end systems.
Collaborate with Product, Engineering, Creative Services, and MarTech to translate testing results into design improvements.