Design Strategist

ADP, Inc.; Maryland; On-site; USD 85,000 - 110,000; Full time

Job summary

ADP, Inc. is seeking a Design Strategist to lead end-to-end, digital-first campaigns that guide homeowners through customer journeys.

You will partner with senior stakeholders to craft landing pages, drip emails, display ads, social creative, and TV spots—storyboarding concepts first and ensuring coherence across all touchpoints. The ideal candidate brings 7+ years in digital design and strategy, a strong grasp of behavioral science in marketing, and native front-end web development skills.

Qualifications

• 7+ years of experience in digital design and design strategy.
• Strong understanding of behavioral science in marketing and conversion-focused design.
• Excellent storytelling and storyboarding skills for campaign narrative.

Responsibilities

• Strategize and scope Omni-Channel campaigns end-to-end with senior stakeholders.
• Design landing pages and digital assets (drip emails, ads, social, TV spots) guiding the customer journey.
• Storyboard concepts before building assets to maintain a cohesive narrative across touchpoints.
• Apply behavioral science and digital marketing best practices to design engaging experiences.
• Build responsive, mobile-first front-end web experiences connected to back-end systems.
• Collaborate with Product, Engineering, Creative Services, and MarTech to turn insights into design improvements.

Skills

Digital design

Design strategy

Behavioral science

Storytelling

Front-end web development

Cross-functional collaboration

Adobe Creative Cloud

Communication

Tools

Adobe Creative Cloud

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Design Strategist

Full Time Professional MD, US

3 days ago Requisition ID: 1025

Salary Range: $85,000.00 To $110,000.00 Annually

Position Summary:

The Design Strategist is a key addition to our Omni-Channel Strategy team — an experienced visual designer with a strong grounding in behavioral science and digital marketing who is genuinely curious about how the broader business operates. Partnering closely with the Head of Omni-Channel Strategy, the MarTech Manager, and other senior stakeholders, this person will conceive and design end-to-end, digital-first experiences that guide homeowners through our clients’ customer journeys — from landing pages and drip emails to social creative and TV spots. The ideal candidate is a natural storyteller who storyboards a concept before building it, is native in front-end web and mobile development, and turns testing results into iterative design improvements. If you’re a strategic thinker who loves connecting the dots between craft and business impact, this role was built for you.

Position Responsibilities:

• Partner with the Head of Omni-Channel Strategy, the MarTech Manager, and other senior stakeholders to strategize and scope new Omni-Channel campaigns end-to-end.
• Design new landing pages and the full suite of digital campaign assets — drip emails, display ads, social creative, and TV spots — that guide homeowners through the customer journey.
• Storyboard and conceptualize each campaign’s creative narrative before building final assets, keeping the story coherent across every touchpoint.
• Apply behavioral science principles and digital marketing best practices to design experiences that engage and convert.
• Build responsive, mobile-first front-end web and landing page experiences, with working knowledge of the back-end systems they connect to.
• Collaborate cross-functionally with Product, Engineering, Creative Services, and MarTech — turning testing results and business insight into iterative design improvements.

Qualifications:

Required

• 7+ years of experience in digital design and design strategy, with a strong portfolio spanning digital and social display advertising.
• Working understanding of behavioral science principles as applied to marketing and conversion-focused design.
• Strong storytelling and storyboarding skills — able to conceptualize a campaign narrative before producing assets.
• Native-level skill in front-end digital and mobile web development, with a solid working knowledge of back-end fundamentals.
• Proficiency across the Adobe Creative Cloud suite.
• Excellent communication skills, with the ability to present and defend creative and strategic decisions to senior stakeholders.

Preferred

• Past experience partnering with lead-generation teams.
• Portfolio that includes TV advertising work alongside digital and social.
• Digital drawing/sketching and frame-by-frame animation skills.
• B2C experience.
• AI-curious — open to augmenting productivity and creativity with Claude and other AI tools.