Omni-Channel Design Strategist

ADP, Inc.; Maryland; On-site; USD 85,000 - 110,000; Full time

Job summary

ADP, Inc. is seeking a Design Strategist to lead end-to-end, digital-first campaigns that guide homeowners through customer journeys.

You will partner with senior stakeholders to craft landing pages, drip emails, display ads, social creative, and TV spots—storyboarding concepts first and ensuring coherence across all touchpoints. The ideal candidate brings 7+ years in digital design and strategy, a strong grasp of behavioral science in marketing, and native front-end web development skills.

Qualifications

• 7+ years of experience in digital design and design strategy.
• Strong understanding of behavioral science in marketing and conversion-focused design.
• Excellent storytelling and storyboarding skills for campaign narrative.

Responsibilities

• Strategize and scope Omni-Channel campaigns end-to-end with senior stakeholders.
• Design landing pages and digital assets (drip emails, ads, social, TV spots) guiding the customer journey.
• Storyboard concepts before building assets to maintain a cohesive narrative across touchpoints.
• Apply behavioral science and digital marketing best practices to design engaging experiences.
• Build responsive, mobile-first front-end web experiences connected to back-end systems.
• Collaborate with Product, Engineering, Creative Services, and MarTech to turn insights into design improvements.

Skills

Digital design

Design strategy

Behavioral science

Storytelling

Front-end web development

Cross-functional collaboration

Adobe Creative Cloud

Communication

Tools

Adobe Creative Cloud

Job description

ADP, Inc. is seeking a Design Strategist to lead end-to-end, digital-first campaigns that guide homeowners through customer journeys.

You will partner with senior stakeholders to craft landing pages, drip emails, display ads, social creative, and TV spots—storyboarding concepts first and ensuring coherence across all touchpoints. The ideal candidate brings 7+ years in digital design and strategy, a strong grasp of behavioral science in marketing, and native front-end web development skills.