Sr. Digital Designer

Leader Promotions Inc; Columbus (OH); On-site; USD 70,000 - 95,000; Full time

Job summary

Leader Promotions Inc. seeks a Senior Digital Designer to create high-impact digital experiences for multi-channel marketing campaigns. You will translate objectives into on-brand creative, support brand stewardship, and use performance insights to optimize outcomes.

You’ll collaborate with marketing, merchandising, ecomm, and sales teams, design assets for web stores, emails, landing pages, and banners, and apply brand guidelines across clients and campaigns while mentaining visual consistency.

Qualifications

• Bachelor’s degree in graphic design or related field.
• 5+ years of digital marketing design experience with a strong portfolio.
• Proficiency in Figma is required.

Responsibilities

• Create high-impact digital experiences for marketing campaigns across channels.
• Translate goals into on-brand creative and support brand stewardship.
• Develop on-brand concepts with cross-functional teams to drive engagement and growth.
• Use performance data to produce variations, support A/B testing, and improve results.
• Mentor teammates and stay current on design trends.

Skills

Brand storytelling

Typography

Layout design

Multi-channel design

Education

Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field

Tools

Figma

Canva

Monday.com

AI tools

Job description

Leader Promotions Inc partners with organizations to build stronger brands through creative, purposeful promotional solutions. With more than 30 years in the industry, the team focuses on innovation, service excellence, and a commitment to responsible business. In this role, you’ll make a measurable impact in a growing, purpose-driven organization, influence executive-level sustainability strategy, collaborate with passionate teammates, and help shape the future of responsible business through your work.

What You’ll Do

The Senior Digital Designer creates high-impact visual experiences for digital marketing campaigns across multiple channels. You’ll translate campaign goals into compelling creative, support brand stewardship, and use performance insights to continuously improve outcomes.

• Partner with the marketing manager, merchandising, ecomm, and sales teams to develop on-brand campaign concepts and digital experiences that drive engagement, conversion, and growth for LeaderPromos, as well as for clients and their webstores.
• Design a full range of digital assets, including static and animated media for web stores, email campaign layouts, landing pages, website banners, and all required e-commerce/webstore creative.
• Apply established brand guidelines in fresh, engaging ways while keeping visual consistency across clients, campaigns, platforms, and digital touchpoints.
• Use performance data provided by the marketing team to develop creative variations, support A/B testing, and refine design decisions to improve campaign results.
• Design with the target audience, channel behavior, campaign objective, and conversion path in mind, using typography, color, composition, hierarchy, and storytelling to make complex messages clear and persuasive.
• Create video, motion, and animated digital assets, primarily using Figma, Canva, or other supported motion tools, so creative stays fresh and platform-appropriate.
• Be fluent in AI tools and processes to accelerate workflow from research and ideation through concept development, image and copy exploration, versioning, production, resizing, quality assurance, optimization, and final delivery. Apply AI with strong creative judgment while protecting brand standards, accuracy, privacy, and intellectual property.
• Collaborate with the VP of Brand Strategy + Design, marketer team, designers, Account Managers, Sales, E-Commerce, Program Management, and other partners to clarify objectives, present creative rationale, incorporate feedback, and deliver on time.
• Manage multiple concurrent projects with strong organization and attention to detail using Monday.com to track priorities, timelines, dependencies, feedback, and approvals.
• Support creative standards and team growth through mentorship, participation in critiques, and ongoing problem-solving. Stay current on digital design, motion, platform, AI, and marketing trends that improve creative effectiveness, efficiency, and proficiency.

What You’ll Need

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• At least 5 years of experience in digital marketing design, graphic design, or a closely related creative role, with a portfolio showing strong multi-channel digital work.
• Strong working knowledge of Figma (required).
• Strong storytelling and exceptional attention to detail, including advanced skills in typography, color theory, layout composition, visual hierarchy, and brand systems.
• Proven ability to apply existing branding in fresh, engaging ways across paid media, social, email, web, landing pages, and e-commerce experiences.

Tools You’ll Use

• Figma
• Canva
• Monday.com
• AI tools

Location: Columbus, OH (onsite)