Design Operations Manager

gsknch; New Jersey; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Haleon is seeking a Design Operations Manager - Brand Experience and Activation to lead the execution and amplification of brand campaigns across all consumer touchpoints. You will ensure creative excellence, consistency and impact from concept to delivery.

Based in Warren, NJ with a hybrid model, three in-office days per week, you will collaborate with internal teams and external studios to steward brand equity and deliver omnichannel assets that resonate with shoppers and consumers.

Qualifications

• 7+ years in design operations for CPG/FMCG environments.
• Strong production and operational excellence across touchpoints (Retail, Digital, Video, Social).
• BS in art or design degree required.
• Deep understanding of GTM strategy across channels (Customer, Shopper).
• Attention to detail and collaboration with internal teams and external studios.

Responsibilities

• Direct creative execution with agencies for project launches across categories.
• Act as steward of brand equity and ensure alignment with objectives and brand expression.
• Build knowledge of consumer and retailer to lead creative ideas and execution.
• Prioritize workload based on business priority and urgency.
• Provide final approval on creative quality and brand consistency across touchpoints.
• Lead agency governance and establish performance scorecards.

Skills

Design operations

Omnichannel asset delivery

Branding

Creative production

Agency governance

AI tools

Education

BS in art or design

Tools

AI tools

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Design Operations Manage - Brand Experience and Activation is responsible for leading the execution and amplification of brand campaigns across all consumer touch points, ensuring creative excellence, consistency and impact throughout the consumer journey. This role report into Category Design Manager, the role ensures that all assets are accurately adapted, flawlessly executed, and efficiently deployed across all omnichannel consumer touchpoints

This role requires strong creative expertise and in-depth knowledge of execution and production. One must have a strong creative stewardship, creative excellence and ability to amplify creative ideas.

Creative Excellence Strong understanding of branding, design, storytelling, and consumer communications. Ability to recognize and elevate high-quality creative work. Experience translating a master campaign into channel-specific executions. Strong visual and content judgement.

Consumer Centric: Deep understanding of the consumer journey. Ability to identify moments that matter. Customer experience mindset. Insights driven decision making.

Digital & AI tool native: Fully leverage AI tool and automation of tasks that enables execution.

Project and Financial managemen t: Annual budget forecast for and project budget management.

Executional Excellence

• Direct creative execution agency and deliver and manage creative execution for project launch across category.
• Be the steward of brand equity and ensure each project is meeting its aligned objectives and elevating the brand expression.
• Build knowledge of consumer and retailor to lead creative idea and execution.
• Prioritize workload base on business priority and urgency.
• Final approval on creative quality and brand consistency across touchpoints.

Workflow, Process & Quality Management

• Communicate and lead creative direction to agency partner. Review and optimize creative executions.
• Identify execution efficiencies and define standards/templates and ensure agencies adopt them".
• Maintain high standards of creative and quality control for brand and creative across touchpoints.
• Work closely with Shopper Marketing, Brand Activation, Sales, and eCommerce teams to activate and orchestrate final assets.
• Not responsible for: print production specs (creating Dieline) and prepress sign-off, day-to-day vendor quoting or PO management, production timelines.

Agency & Vendor Governance

• Lead agency governance (creative + production), including briefing excellence, ways of working, capability fit, and performance scorecards.
• Establish a test/learn and optimization cadence; translate performance signals into clear creative recommendations.
• Partner with Content Factory and share the true creative for amplification content.

Leadership Expectations

• Lead through operational discipline, precision, and detail orientation.
• Foster strong collaboration with internal teams and external studio partners.
• Champion a culture of executional excellence and continuous improvement.
• Serve as the organization's guardian of quality, ensuring assets meet brand standards and market requirements.

Success Measures

• Brand consistency scorecard across channels.
• Reduction in creative rework due to unclear direction.
• Agency performance scorecards and governance cadence improvement.

Why you?

• 7 + years in design operations, omnichannel asset delivery for CPG/FMCG environment.
• Proven creative background with strong production and operational excellence across all touchpoints - Retail, Digital, Video, & Social.
• BS in art or design degree required.
• Deep understanding of G2M strategy across ALL Channels: full knowledge in Customer, and Shopper and their priorities. Strong attention to detail.
• Have knowledge of cre

The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.