Creative Director at Gallin Associates Lancaster, SC

Ellenco Estágios e Treinamentos; Lancaster (SC); On-site; USD 140,000 - 190,000; Full time

Job summary

Ellenco Estágios e Treinamentos seeks a Creative Director to lead strategy, development, and execution of creative across the organization. You will partner with Commercial, Product, and Digital teams to translate business goals into compelling campaigns grounded in customer insights and compliant with legal standards.

You will oversee multi-channel campaigns, guide internal and agency partners, and drive performance while maintaining brand integrity in a regulated environment.

Qualifications

• 10+ years in creative leadership, brand strategy and integrated marketing.
• Experience in regulated or highly governed industries with compliant creative.
• Deep understanding of B2C and B2B marketing dynamics across multiple sectors.
• Proven ability to lead omnichannel campaigns across packaging, digital, social, ecommerce.
• Strong analytical skills and ability to link creative output to KPIs.

Responsibilities

• Serve as central strategic and creative partner to channel leaders and product teams.
• Translate business goals into campaign strategies, messaging frameworks, and content plans.
• Lead partnerships with internal teams and agencies to deliver consumer-winning concepts.
• Oversee all creative output to ensure on-brand, high-quality, and compliant work.
• Measure creative performance and optimize campaigns to improve business outcomes.
• Manage resources, timelines, and budgets across multiple initiatives.
• Promote a positive work environment and effective cross-functional communication.

Skills

Creative leadership

Brand strategy

Integrated marketing

Regulated industry knowledge

Audience insights

Campaign ideation

Agency partnerships

Adobe Creative Suite

Figma

Cross-functional collaboration

Education

Bachelor’s Degree in marketing or design

MBA or advanced degree

Tools

Adobe Creative Suite

Figma

Job description

Summary of the Position

The Creative Director will lead the strategy, development, and execution of creative across the organization, serving as the central engine that transforms business objectives into impactful, compliant, and performance-driven campaigns. Working in close partnership with Commercial, Product, and Digital Teams, this role takes defined business goals and translates them into clear creative strategy, messaging frameworks, and integrated campaign execution. This leader plays a pivotal role in the business, ensuring that all creative work is not only compelling and differentiated, but also grounded in customer insight and compliant with legal and regulatory standards.

Roles and Responsibilities

Creative & Strategic Leadership

Serve as the central strategic and creative partner to channel leaders, product managers, and digital teams, translating business objectives into clear, actionable creative direction.

Act as the bridge between business goals and execution, converting requests (e.g., growth targets, product launches, channel priorities) into campaign strategies, messaging frameworks, and content plans.

Develop and lead partnerships with internal teams and agencies to deliver consumer-winning concepts across all key touchpoints, including packaging, digital/print ads, social, email, UX/UI, and content.

Ensure the creative function is not just reactive, but proactively shaping how we show up in the market.

Messaging, Campaign Development,& Customer Insights

Develop a deep understanding of both B2C and B2B audiences. Translate customer insights, objections, and motivations into clear, compelling, and compliant messaging.

Lead the ideation of campaigns that align to specific business goals.

Ensure all campaigns are tailored to the audience, channel, and moment, while remaining consistent with brand standards.

Creative Excellence, Execution & Cross-Functional Delivery

Oversee all creative output to ensure it is on-brand, high-quality, differentiated, and visually compelling.

Support the execution of campaigns by partnering with internal teams and external agencies to bring ideas to life.

Operate effectively within a regulated environment, ensuring all creative aligns with legal and regulatory requirements while still being impactful.

Continuously optimize brand standards, creative processes, and governance across all channels and touchpoints.

Team Leadership, Operations & Performance Impact

Lead, coach, and develop a high-performing creative team while overseeing external agency partners as the primary point of accountability, ensuring alignment, quality, and execution across all initiatives.

Maintain and improve workflows and operating models that enable the creative team to efficiently support multiple business stakeholders while maintaining throughput.

Manage creative resources, timelines, and budgets to deliver work on time, on cost, on spec.

Partner cross-functionally to measure creative performance, capture learnings, and continuously optimize campaigns to improve business outcomes.

Perform other assigned duties and follow verbal and written instructions issued by supervisor or designee related to meeting company goals and objectives.

Communicate effectively with your team, supervision, and other departments within the organization, and function within a team, promoting a positive work environment.

Minimum Requirements

• 10+ years of experience in creative leadership, brand strategy, and integrated marketing, with a proven track record of translating business objectives into high-impact creative campaigns.
• Experience in regulated or highly governed industries (e.g., food, healthcare, supplements, pharmaceuticals, or leading CPG organizations), with demonstrated ability to develop compelling creative within legal and regulatory constraints.
• Deep understanding of both B2C and B2B marketing dynamics, across healthcare, veterinary, retail, or ecommerce environments.
• Proven ability to lead the development of integrated, omnichannel campaigns across packaging, digital, social, ecommerce, and content ecosystems.
• Strong commercial and analytical acumen, with experience measuring creative performance, interpreting data, and connecting creative output to business KPIs.
• Experience building, leading, and scaling creative teams and agency partnerships, including establishing processes, prioritization, and workflows.
• Proficiency in industry-standard creative tools (Adobe Creative Suite, Figma, etc.), with the ability to guide and evaluate high-quality design and content output.
• Travel 10%–20%.

Education and Experience

Bachelor’s Degree or equivalent in marketing, or design-related discipline. MBA or other relevant advanced degree, a plus.