Associate Communication Strategy & Activation

Bimbo Bakeries USA; Irving (TX); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Bimbo Bakeries USA is seeking a Brand Partner who will work closely with assigned Brand teams to achieve annual business goals. This role involves overseeing the entire creative development process for brand campaigns, ensuring they are distinctive and aligned with organization strategies.

The ideal candidate should have 4+ years of experience in agency and/or brand roles, with a strong background in marketing. A bachelor's degree in Marketing or a related field is required, and understanding of Consumer Packaged Goods (CPG) is a plus.

Qualifications

• 4+ years of relevant experience in agency and/or brand roles.
• Consumer Packaged Goods (CPG) experience is preferred.
• Understanding of campaign production.

Responsibilities

• Partner with assigned Brand teams to achieve annual business goals.
• Responsible for end-to-end creative development process.
• Guide creative asset production process through pre-production, shoot, and post-production.

Skills

Creative agency experience

Brand creative experience

Strong project management

Effective verbal and written communication

Education

Bachelor's degree in Marketing or related field

Master's degree

Job description

Responsibilities

Brand Partner Partner with assigned Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity. Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications. Responsible for the end‑to‑end creative development process for brand platforms and brand campaigns that are distinctive, relevant, and have proven potential to extend across full‑funnel consumer touchpoints. Guide creative asset production process, with production cost consultants when applicable, through pre‑production, shoot, and post‑production to deliver assets on time and on budget that uphold the creative integrity and are aligned to brand strategies, standards, and specs needed. Responsible for the communications strategy, planning, and activation of assigned Brand's annual integrated plan designed to achieve full‑funnel objectives. Serve as the cross‑functional quarterback and dot connector, identifying and including the relevant cross‑functional partners across the Engagement Studio, Media, eComm, Shopper, and Consumer Insights for expertise and visibility. Provide expertise and guidance to internal stakeholders on creative excellence, production, and holistic comms strategy that includes earned. Support team efforts to centralize agency management and governance (internal and external), holding our agencies accountable to pre‑defined deliverables and standards (excludes our Media Agency of Record). Relationship builder who practices empathy and respects diverse backgrounds and needs. Authentically builds credibility and followership through courage and self‑awareness, resulting in allies. Confidence in managing complexity, uncertainty, and ambiguity. Strong problem‑solving and analytical skills; ability to determine critical issues and develop effective action plans. Effective verbal and written communication skills, with the ability to use storytelling to influence decisions. Gritty and resourceful when necessary. Trusted to make well‑informed decisions and take evidence‑based risks. Self‑starter who can meet deadlines, is well organized and can work autonomously. A strong project manager with expertise in designing ways of working across a global, matrixed organization. Experience working in a remote team setting under pressure and in a fast‑paced environment. Ability to travel 10‑20% domestically and/or internally for internal meetings, conferences, creative shoots, and/or brand activations. Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. Build partnerships and work collaboratively with others to meet shared objectives. Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Qualifications

4+ years of relevant experience in agency and/or brand roles. A bachelor's degree in Marketing, or a related field is required. A master's degree is a plus. The ideal candidate will have creative agency experience, brand creative experience, or both. Consumer Packaged Goods (CPG) experience is preferred. Understanding the inner workings of agencies across creative, packaging, digital, social, and PR. Collaborations with peers in consumer insights and media, driving consumer‑centric activations. Strong understanding of campaign production. Experience leading an integrated agency team from brand side, agency side, or both. Experience with packaging design, aligned to best practices to stand out on the shelf.