Deputy Director of Marketing

Association of the United States Army; Arlington (VA); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Association of the United States Army (AUSA) seeks a Deputy Director of Marketing to advance strategic priorities through integrated campaigns and audience growth. You will lead marketing initiatives, support revenue-generation, and strengthen nationwide chapter marketing.

The ideal candidate blends strategic thinking with hands-on execution, using analytics and digital marketing expertise to drive measurable results in a mission-driven environment.

Qualifications

• Bachelor's degree or equivalent professional experience in marketing or related field.
• 7+ years of progressive experience in integrated/d digital marketing or related disciplines.
• Experience leading cross-functional marketing initiatives and managing staff/resources.

Responsibilities

• Lead department strategy and operations, guiding priorities and ensuring leadership continuity.
• Design and manage a department-wide marketing project management system.
• Coordinate day-to-day marketing execution with staff and vendors to meet deadlines.
• Manage budget tracking, invoices, and vendor records.
• Maintain brand consistency and support the creative team.
• Identify opportunities to improve operations through automation and new tools.

Skills

Strategic leadership

Cross-functional leadership

Digital marketing

Marketing analytics

Organizational skills

Communication

Project management

Data-driven decision making

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

GA4

Google Tag Manager

Marketing dashboards

Job description

This is a civilian position and does not require military experience (commission and enlistment)

Deputy Director of Marketing

The Deputy Director of Marketing is a key leadership role advancing AUSA's strategic priorities through integrated campaigns, audience growth and engagement, digital performance, and operational excellence.

Serving as the trusted second-in-command to the Director of Marketing, this position leads marketing campaigns, supports revenue-generating initiatives, strengthens chapter marketing nationwide, and helps build the systems and capabilities needed to expand AUSA's national reach.

The ideal candidate is a proactive, organized marketer who combines strategic thinking with hands-on execution. This individual brings strong analytical and digital marketing expertise, exercises sound judgment, and enjoys building systems, leading complex initiatives, and turning competing priorities into measurable results in a mission-driven environment.

Great opportunity to join an experienced Marketing and Graphics team with talented and collegial co-workers who take pride in making AUSA the best it can be. AUSA has a 37.5-hour work week with a shortened workday on Fridays (8am-1:30pm) and a hybrid remote work schedule (3 days in office and 2 days remote). AUSA is an organization with a strong mission where you can make a difference. Learn everything we do at www.ausa.org.

Key Responsibilities:

Strategic Leadership & Department Operations

• Serve as the Director of Marketing's trusted second-in-command, providing direction and guidance to marketing staff on the Director's behalf, supporting departmental priorities, and ensuring leadership continuity in the Director's absence.
• Design, implement, and manage a department-wide marketing project management system, including project intake, prioritization, assignments, timelines, resource allocation, status tracking, and reporting.
• Coordinate day-to-day marketing execution across staff and vendors, providing direction on the Director's behalf, reviewing deliverables, and ensuring accountability for deadlines and quality standards.
• Manage budget tracking, invoice processing, payment reconciliations, vendor records, and departmental procedures and documentation.
• Maintain brand consistency and support the creative team through clear briefs, constructive feedback, and coordination of deliverables.
• Identify opportunities to improve operations through automation, emerging tools, and more efficient processes.

Marketing Analytics & Digital Performance

• Design, implement, and manage AUSA's marketing measurement framework, to establish KPIs, attribution standards, conversion tracking, and reporting processes across a multi-channel environment.
• Personally configure and maintain marketing tracking infrastructure, including Google Analytics 4 (GA4), Google Tag Manager, UTM parameters, conversion events, and related tools.
• Develop dashboards and reports that evaluate impressions, reach, clicks, leads, conversions, related costs, rates and ROI.
• Use performance data, testing, and audience insights to recommend improvements to campaigns and marketing investments.
• Lead marketing initiatives to improve website performance, landing pages, user experience, and conversions, coordinating technical implementation with web staff, IT, and vendors.

Integrated Campaigns & Audience Growth

• Lead planning, execution, and optimization of integrated marketing campaigns across digital advertising (search, display, social) and traditional channels (print, outdoor, radio).
• Develop targeted campaigns for B2C audiences (Soldiers, families, members, donors) and B2B audiences (industry partners, sponsors, exhibitors), including fundraising and donor engagement initiatives, to increase awareness, participation, and conversions.
• Drive audience growth and engagement across AUSA initiatives, including membership, events, leadership development, educational resources, and Total Army and family program efforts.
• Develop audience segmentation, lifecycle marketing, and automated email campaigns using platforms such as Pardot, PropFuel or comparable systems.
• Develop content marketing strategies that leverage AUSA's expertise, stories, and resources to increase brand visibility, membership interest, and program participation.
• Develop and refine compelling marketing copy and messaging across campaigns, events, email, and member communications.
• Create and coordinate creative assets, video, multimedia, organic social media, web, and partner channels to expand audience reach and engagement.
• Identify new promotional opportunities and use performance results to refine targeting, messaging, and campaign effectiveness.

Chapter Marketing & Community Growth

• Lead marketing support for AUSA's 120+ chapters, strengthening local awareness, membership growth, volunteer engagement, and event participation.
• Develop scalable resources, including Canva templates, marketing toolkits, campaign guides, promotional assets, and sponsorship packages.
• Advise chapter leaders on membership, event marketing, volunteer recruitment, fundraising, and sponsorship development, including outreach strategies and materials to attract and retain local businesses and community partners.
• Manage chapter marketing requests and fulfillment needs while establishing efficient, consistent support processes.
• Identify and share successful marketing practices across chapters to strengthen community engagement nationwide.

Marketing Production & Cross-Functional Collaboration

• Oversee production and fulfillment of branded merchandise, print collateral, promotional materials, and campaign assets, including packing, shipping, and tracking materials for national and regional events.
• Serve as a key liaison between Marketing and other departments, aligning priorities, communicating recommendations, and balancing competing needs.
• Independently lead cross-functional initiatives, respond to emerging priorities, and represent the Marketing Department when needed.

Required Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 7+ years of progressive experience in integrated marketing, digital marketing, growth marketing, or related disciplines.
• Demonstrated ability to lead cross-functional marketing initiatives, provide constructive feedback, coordinate staff and resources, and exercise sound judgment when acting on behalf of department leadership.
• Demonstrated hands-on experience implementing and maintaining marketing measurement systems, including GA4, Google Tag Manager, conversion tracking, UTM parameters, attribution, and performance dashboards.
• Experience designing, implementing, and managing project management systems and workflows that improve team coordination, visibility, and accountability.
• Strong knowledge of digital advertising, campaign analytics, audience targeting, and performance optimization.
• Strong creative judgment, including the ability to create and evaluate marketing materials, provide constructive feedback, and maintain brand consistency.
• Experience with website performance optimization, landing pages, email marketing, and marketing automation platforms.
• Excellent organizational, analytical, written communication, and interpersonal skills.
• Sound judgment, initiative, attention to detail, and the ability to manage competing priorities in a fast-paced environment.

Direct experience with the U.S. Army is preferred and but is not required. This may include Army military service, Army civilian employment, or substantial professional experience supporting Army organizations, programs, or communities.

Working knowledge of Adobe Creative Suite for light production work, such as resizing graphics, updating flyers, or creating simple digital assets, is a plus.

Occasional travel may be required.

Finalists may be asked to share examples of past work such as campaign materials, writing samples, dashboards, creative leadership examples, or performance results.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by law.

AUSA conducts background checks and uses E-verify to confirm the employment eligibility of all newly hired employees.