Marketing Manager - Aviation & Federal

Burns & McDonnell; Kansas City (MO); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Burns & McDonnell in Kansas City seeks a Marketing Manager to lead the A&F marketing strategy, pursuit and client experience initiatives. You will manage the marketing team, strengthen client relationships, and drive winning proposals across business lines.

You will align branding, oversee CRM opportunities, support go-to-market messaging, and promote AI-enhanced marketing practices to enable predictable growth for clients and the firm.

Qualifications

• Bachelor degree in marketing, communications, business administration or related field with 8+ years in marketing, business development or sales at a professional services firm.
• Experience at an A/E firm is preferred.
• Management experience is desirable.
• Experience with Federal and/or Aviation markets is a plus.
• Strong written and oral communication and interpersonal skills.
• Ability to influence, lead and manage change effectively.
• Extensive knowledge of RFI/RFP processes and proposal development.
• Proficiency with MS Office and design tools; training delivery experience preferred.
• APMP or equivalent certification is a plus.

Responsibilities

• Lead and implement the marketing, pursuit, and client experience strategies across business lines.
• Foster partnerships with leadership; oversee development and execution of business line strategies as part of pursuits.
• Identify and develop capture plans for targeted opportunities with pursuit teams.
• Manage proposal processes, deadlines and workload for all lines.
• Promote the use of AI to support marketing, pursuit and client strategies.
• Review and refine pursuit templates and collateral regularly.
• Oversee CRM opportunities and reporting for all lines; manage client experience activities.
• Lead marketing and client relationship activities, including go-to-market messaging and account planning.
• Develop and deliver training on proposals, communications and business development.

Skills

Leadership

Client relationships

Proposal development

Pursuit strategies

CRM administration

AI in marketing

Education

Bachelor's degree in marketing/communications/business

Tools

Microsoft Word

Microsoft Excel

PowerPoint

InDesign

Job description

Description The Marketing Manager is responsible for leading and implementing the A&F marketing strategy, pursuit strategy, and client experience strategy. This position will manage the A&F marketing team and provide leadership to build client relationships and drive winning proposals. This position will promote a consistent brand, maintain strategic alignment across all A&F business lines, and cultivate a customer-centric culture to enable predictable growth and create value for our clients.

• Foster a close partnership with GP and business line/regional office leadership, assist with developing and then oversee execution of business line strategies as part of pursuit strategies.

• Work with pursuit teams and client account teams to identify and develop capture plans for targeted client opportunities.

• Manage proposal process, deadlines, and workload for all business lines.

• Promote the use of AI to support marketing, pursuit, and client experience strategies.

• Review and refine pursuit process, templates, and collateral on a regular basis.

• Provide oversight of CRM opportunities and reporting for all business lines.Manage client experience activities including annual conference strategy

• Marketing and client relationship building activities to include support of business planning messaging, go-to-market strategies, presentation strategy, and client account planning.

• Use, promote, and become a CRM super-user for A&F

• Analyze current client relationship development efforts for A&F and make suggestions for improvement.

• Establish strategic goals for the Marketing team and collaborate with A&F leadership to establish organizational strategic goals.

• Lead proposals as needed

• Manage marketing team, including productivity and professional development..

• Responsible for interpreting policies, purposes, and goals of the organization to the staff.

• Recruit, develop, and retain staff.

• Reviews and approves timecards to reflect accurate labor hours.

• Responsible for the quality of the work product of the department.

• All other duties as assigned.

Qualifications

• Bachelor Degree in marketing, communications, business administration, or related field and 8 years in marketing, business development, or sales with a professional services firm required. Experience at an A/E firm preferred

• Previous management experience is preferable.

• Previous experience with Federal and/or Aviation markets is a plus.

• Must demonstrate excellent oral and written communication skills, strong interpersonal skills, and the ability to clearly and effectively present complex information to all levels of employees, management, and clients.

• Position requires the ability to influence, lead, and manage change thoughtfully and positively.

• Extensive knowledge of the Request for Information and Request for Proposal process.

• Extensive knowledge of and previous experience preparing and coordination preparation of qualification submittals and proposal development in terms of deliverables, schedules, and the coordination of information resources to meet schedules.

• Must be proficient in the use of basic computer software (i.e., Microsoft Word, Excel, PowerPoint, InDesign).

• Previous experience developing and delivering training presentations related to proposal communications, proposal strategies, business development and/or pursuit strategies.

• Certified Proposal Management Professional -APMP Preferred or equivalent

This job posting will remain open a minimum of 72 hours and on an ongoing basis until filled.

EEO/Disabled/Veterans

Job Marketing

Primary Location US-MO-Kansas City

Other Locations United States

Schedule: Full-time

Travel: Yes, 25 % of the Time

Job Hire Type Experienced #LI-JH #A&F