Dental AI Creative Director — Lead Vision & Video

Overjet; United States; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid workplace

401k plans with matching

Medical, Dental and Vision coverage

Paid Parental Leave

Flexible Time Off

Job summary

Overjet seeks a senior creative lead to own the AI video and visuals, shaping the look, voice, and flagship campaigns from concept to final cut. You will direct AI video in Runway and other tools, while building a bench of freelancers and paying creators to ensure high-quality outputs.

You’ll develop the creative vision for multiple audiences, defend your stance to leadership with data, and guide content that remains accurate and respectful of healthcare standards.

Qualifications

• 6+ years in creative production or direction.
• 2+ years directing other creators.
• Portfolio of finished AI video.
• Willingness to study an audience until you can predict what it watches.

Responsibilities

• Own the creative vision for AI-made video and visuals from concept to final cut.
• Lead flagship campaign pieces from concept to final cut.
• Build and manage the creator bench: briefing, directing, and paying freelancers and our social contractor.
• Run creative testing loops with Demand Gen to identify scalable concepts.
• Translate complex audiences (SMB, private practice, enterprise, DSO) into compelling stories for Sales and customers.
• Establish and defend AI healthcare content standards (accurate claims, respect likeness rights).

Skills

Creative production

Creative direction

Directing others

AI video

Tools

Runway

Higgsfield

Job description

Lead the Future of Dentistry.

Overjet is the world-leader in dental AI. Already, thousands of dental providers and insurers rely on our platform to deliver the best possible care. Now, we’re looking for talented people to fulfill our mission: improve oral health for all.

Overjet is where builders become leaders. Everyone here loves to make new things: new products, new partnerships, new content, and a new category of AI technology. And as Overjet grows ridiculously fast, so will you.

Simply put, there’s no better place to accelerate your career. Come join us!

The Mission and the Hard Part

Dentistry is a MANY BILLION DOLLAR industry whose marketing all looks the same. Stock smiles, blue gradients, a dentist pointing at an X-ray. The people we need to reach, dental practice owners and Dental Service Organziation executives, have learned to scroll past it in under a second. We want you to make the first dental content they stop for.

You'll help set the creative vision for everything that carries Overjet's name: the look, the voice, the bar. Then you'll make the flagship work yourself, script to storyboard to final cut, directing AI video in Runway, Higgsfield, and whatever ships next. Then you'll build a bench of freelance creators who can do it with you.

The audience is skeptical of AI, already makes decent content of its own, and will punish anything that looks AI-sloppy or clinically incorrect. You're building the function and the standard at the same time, and you'll have to defend your point of view to leadership while the performance data checks your work.

If that sounds like the job you've been waiting for, keep reading. If you want a big team and a mature system to apply, this isn't it.

What You'll Own

• The creative vision for AI-made video and visuals, and the call on what ships and what dies, including your own work

• Flagship campaign pieces, concept to final cut

• The creator bench: finding, briefing, directing, and paying freelancers and our social contractor, and making their work better

• The creative testing loop with Demand Gen: which concepts scale in paid and organic, what gets made next

• How our story lands with four audiences (SMB, private practice, enterprise, DSO), turning customer wins, research, and launches into things Sales and customers want to share

• The rules for generative AI in healthcare: accurate claims, no deceptive use of anyone's likeness, nothing published for shock value

What Makes the Right Candidate Keep Reading

You've originated and shipped creative that performed, not just executed someone else's concept, ideally somewhere you built the process as you went. 6+ years in creative production or direction, 2+ directing other creators, a portfolio of finished AI video. You give feedback that makes other people's work better. You don't need to know dentistry. You need to be willing to study an audience until you can predict what it watches. Experience working in-house at a SaaS company is a plus. Previous experience managing a team of influencers and content creators is a plus!

Why Overjet?

• Competitive Compensation and Equity

• Hybrid workplace that provides flexibility, vibrant in-person workspaces, and the ability to build strong connections across all of Overjet - regardless of location

• 401k plans with a matching program

• Medical, Dental and Vision coverage: 99% employee premium covered, 75% dependent premium covered

• Life and AD+D Insurance

• 8 weeks Paid Parental Leave

• Optional HSA with Employer contribution

• Flexible Time Off and company paid holidays

Our Hybrid Workplace

We have a unique hybrid workplace at Overjet — which combines the teamwork of meeting in person, with the flexibility of working from anywhere.

Many of our positions are based in San Mateo, New York City, Boston, and Salt Lake City. The Jetters who live in these “geo-hubs” come to the office on Tuesdays and Wednesdays, while having the option to work from home the rest of the week.

Our People Team is happy to answer any questions about what hybrid work means for your specific role!

Overjet's Values

• Excellence: Aim Higher

• Velocity: Quickly Deliver Results

• Ownership: Go the Extra Mile

• Win-win: Care Deeply

Company Recognition

• Included on Best Places to Work by BuiltIn lists in 2026: #3 overall in the US, #1 in NYC, #1 in San Francisco, and #2 in Boston

• #4 on FastCompanys's Most Innovative Companies list in Healthcare for 2026

• Named one of the TIME Best Inventions of 2024

• Recognized inNewsweek’sMost Loved Workplaces in America 2024

• Won the Dental Health category at theDigital Health Awards 2024 and2024 Best Places to Work by Built In

• Recognized as one of theTop Startups of 2023 by LinkedIn

• Included on the definitive2022 Forbes AI 50

EEOC

Overjet is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply!

If you are a Colorado resident: Please contact us by emailing [e-mail] to receive compensation and benefits information for this role. Please include the job title in the subject line of the email.