Demand Generation Specialist – Demand Generation

Blancco Technology Group; Woburn (MA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation

Ongoing training

Flexible schedule

Career growth opportunities

Job summary

A global software company in Woburn, MA, is looking for a Demand Generation Specialist to support marketing initiatives and manage campaigns. This role is suitable for entry-level candidates interested in developing their careers in Marketing, with opportunities for growth and a flexible work schedule. Responsibilities include optimizing campaign performance and supporting marketing events.

Qualifications

• Strong interest in pursuing a career in Marketing.
• Basic understanding of HubSpot and Salesforce or other MAP/CRM tools.
• Working knowledge of CRM software, data analysis, and campaign management.

Responsibilities

• Expand and optimize paid campaign reach and lead conversions.
• Create and update content for global and regional campaigns.
• Support execution of Channel and Field Marketing events.

Skills

Analytical skills

Problem-solving skills

CRM software knowledge

HubSpot basics

Competitive spirit

Education

BA/BS degree or relevant experience

Tools

HubSpot

Salesforce

Job description

Demand Generation Specialist – Demand Generation

Join a world-class Marketing team at Blancco!

As the Demand Generation Specialist, you will be instrumental in managing and supporting key projects and initiatives across global campaigns, digital and marketing operations, and reporting and analytics. You will work with key stakeholders to create and maintain campaign assets from email to landing pages, oversee marketing workflows, and provide insights into channel performance and ROI. This is a role to start or expand your career in Marketing.

What You’ll Do

• Expand and optimize paid campaign reach and lead conversions across Google search and display, social platforms, and others in collaboration with the Digital Marketing team
• Create and update content and assets to support global and regional campaigns as needed
• Support the execution of Channel and Field Marketing events, including preparing promotional emails, coordinating with Sales for account outreach, and ensuring smooth on-site operations and lead management
• Support high-visibility projects and initiatives for the business, including customer communication strategy, lead tracking and scoring, and others as needed
• Build, maintain, and QA HubSpot workflows and processes to ensure effective campaign management and execution
• Monitor and triage requests for the Marketing Operations team to align with business priorities
• Track and create reports via HubSpot, Google Analytics, and other platforms to communicate marketing channel ROI in collaboration with the Campaigns teams

What We’re Looking For

• Strong interest in pursuing a career in Marketing
• Basic understanding of HubSpot and Salesforce or other MAP/CRM tools
• Working knowledge of CRM software, data analysis, and campaign management
• Strong analytical and problem-solving skills
• Previously worked within the SaaS industry is a bonus
• Highly coachable with a strong desire to learn and grow
• Ability to manage multiple tasks and prioritize effectively
• High energy, competitive spirit, and a strong sense of urgency to hit goals
• BA/BS degree or relevant experience

Why Join Blancco?

• Be part of a world-class Marketing team that is focused on revenue growth and biased towards action
• Work with a flexible schedule and opportunity to be part of a global team
• Competitive compensation, ongoing training, and opportunities for career growth
• A culture that values teamwork, continuous improvement, and celebrating success

If you’re ready to be part of an exciting, growing team, we’d love to hear from you!

At Blancco, we manage all of our recruitment in-house and therefore do not engage with external recruitment agencies. We appreciate your interest and understanding.

Employment Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing, Business Development, and Sales
• Industries: Software Development and Technology, Information and Media

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