Demand Generation & Marketing Manager

REPLUG; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

REPLUG, a Mobile Revenue Growth partner, is seeking a Demand Generation & Marketing Manager in the United States. You will own the marketing plan, run B2B campaigns, and connect marketing activity to qualified conversations and pipeline.

This hands-on role requires strong content and CRM skills, testing channels like LinkedIn, email, partnerships, webinars, and events. You’ll work with founders and Sales to drive measurable growth.

Responsibilities

• Generate Demand from the Right Businesses Plan and execute B2B campaigns around the problems, buying triggers and decision-makers within our priority customer profiles.
• Choose and test the right mix of channels, including LinkedIn, email, partnerships, webinars and events, with a clear route from engagement to conversation.
• Build

Skills

Demand generation

CRM

B2B marketing

Campaign management

Tools

CRM

Job description

About REPLUG

REPLUG is a Mobile Revenue Growth partner that helps companies turn mobile into a measurable driver of revenue, customer value and long-term business growth. We connect acquisition, retention, measurement and app experience into a unified growth system that improves commercial performance. From global app publishers to established brands looking to unlock more value from mobile, we partner with companies that want to grow more efficiently and build sustainable growth. Our work combines strategic thinking with hands-on execution across App Store Optimization, Paid User Acquisition, CRM, measurement and mobile growth consulting. We are looking for a Demand Generation & Marketing Manager to build and run a marketing function that makes a measurable contribution to REPLUG’s commercial growth. Your primary objective is to generate qualified demand and sales opportunities from the businesses we want to work with, with a particular focus on higher-value engagements. You’ll own the marketing plan, its execution and its performance. Working closely with the founders and Sales, you’ll decide where marketing should focus, challenge assumptions and connect marketing activity to qualified conversations, opportunities and pipeline value. This is a hands-on role with broad ownership. You’ll combine commercial judgement with strong content and practical CRM skills, while ensuring our positioning and the experience prospects have with REPLUG remain consistent. Success will be measured primarily through qualified opportunities generated, the quality and value of pipeline created, and marketing’s contribution to commercial growth.

What You’ll Do

• Generate Demand from the Right Businesses Plan and execute B2B campaigns around the problems, buying triggers and decision-makers within our priority customer profiles.
• Choose and test the right mix of channels, including LinkedIn, email, partnerships, webinars and events, with a clear route from engagement to conversation.
• Build