Demand Generation Manager

RTA: The Fleet Success Company; United States; Hybrid; USD 110,000 - 120,000; Full time

Job summary

RTA: The Fleet Success Company is seeking a Demand Generation Manager to enhance brand visibility and drive engagement in fleet management. The ideal candidate will possess strong skills in both creative and analytical aspects of marketing, managing significant budgets, and leading innovative campaigns.

Benefits

Flexible work schedule

Collaborative team environment

Professional development opportunities

Health and wellness benefits

Qualifications

• 5+ years of experience in B2B SaaS demand generation.
• Proven experience leading ABM campaigns.
• Experience managing a marketing budget of $500K+.

Responsibilities

• Lead multi-channel demand generation strategy across paid, organic, and partner channels.
• Manage a $500K+ marketing budget and optimize for ROI.
• Track and analyze performance across channels to improve reach and conversions.

Skills

Marketing Strategy

Data Analysis

Creative Campaigns

Account-Based Marketing

Paid Media Strategy

HubSpot

Job description

Join to apply for the Demand Generation Manager role at RTA: The Fleet Success Company

Join to apply for the Demand Generation Manager role at RTA: The Fleet Success Company

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Do you thrive on making an impact by getting the right message in front of the right people at the right time? Are you passionate about demand generation, audience targeting, and making it impossible for ideal customers not to know who you are? Do you love both the creative challenge of capturing attention and the analytical rigor of optimizing performance? If so, keep reading...

The Marketing team at RTA is looking for a Demand Generation Manager to amplify our brand presence and ensure we’re always top-of-mind for fleet management professionals. You’ll be the driving force behind where, when, and how our message gets seen—whether that’s through digital ads, content syndication, event sponsorships, or creative offline placements. Your mission Make RTA the go-to name in fleet management—recognized, respected, and always top-of-mind.

The right person will have a sharp growth marketing mindset, a strong data analysis skillset, and an eye for creative, compelling campaign execution. You’ll own our paid media and campaign distribution strategy, manage a $500K+ marketing budget, and optimize everything from brand awareness to pipeline contribution and revenue.

This role is for someone who loves testing, learning, and iterating, while collaborating across teams to ensure alignment with marketing, sales, and product strategies.

Does this sound like your groove? Apply!

What We’re Looking For:

Someone Who:

• Is a master of finding and targeting ideal customers both online and offline—knowing where they spend time when working, where they conduct research, and where they spend their free time.
• Has proven experience leading ABM (Account-Based Marketing) campaigns, ensuring alignment with sales and marketing to drive revenue.
• Is obsessed with getting brand awareness and affinity to a point where it is undeniable in our market.
• Has worked with fleet management or government sector buyers.
• Has 5+ years of experience in B2B SaaS demand generation(bonus points for experience in government/public sector marketing).
• Has managed a marketing budget of $500K+ and knows how to optimize spending for max ROI.
• Loves both creative and analytical work—you can build visually engaging ads but also analyze campaign performance and tell a data-driven story.
• Understands paid media strategy and is fluent in channels like Google Ads, LinkedIn Ads, Trade Publications Ads, etc.
• Has hands-on experience with HubSpot and other MAP systems—comfortable creating reports, campaigns, workflows, and email sequences.
• Enjoys experimenting, testing, and iterating—you don’t settle for “good enough” when there’s room to optimize.
• Is a team player, accountable, and eager to challenge and be challenged in a high-growth environment.
• Loves to read, learn, grow, and stretch themselves. Extra points if you’ve read Create Once, Distribute Forever by Ross Simmonds, Obviously Awesome by April Dunford, and Influence by Robert Cialdini.

Specifically for this job, someone who is:

• A Demand Gen Architect– Skilled at building multi-channel strategies that blend paid, organic, ABM, and partner marketing to maximize reach and engagement.
• A Data-Driven Growth Marketer– Obsessed with tracking, measuring, and optimizing marketing efforts to increase impressions, conversion rates, and ROI.
• A Creative Strategist – Combines storytelling with design expertise to create?visually compelling ads, landing pages, and campaigns using Adobe Suite.
• An ABM Champion– Leads account-based marketing efforts, ensuring alignment between sales and marketing to drive high-value engagement.
• A Conversion Optimizer– Expert in website CRO, continuously refining our Hubspot landing pages, forms, and CTAs to maximize lead generation and customer acquisition.

Does this sound like you? Let’s talk!?

Key Results Areas (aka the Job Outcomes)

• Optimize marketing spend efficiency—ensuring maximum ROI across online and offline efforts.
• Shorten sales cycles by increasing brand familiarity before prospects enter the funnel.
• Drive marketing-sourced pipeline growth through organic and targeted paid campaigns.
• Increase traffic and conversions from high-intent channels, including search, paid social, and strategic placements.
• Increase brand awareness and reach—measured by impression share, ad recall, and engagement metrics.

Detailed Duties List:

Demand Generation & Campaign Strategy

• Lead multi-channel demand generation strategy across paid, organic, and partner channels.
• Distribute content in multiple formats to meet ideal customers where they are—ensuring broad reach and engagement.
• Develop and execute ABM campaigns to engage target accounts.
• Optimize strategies to attract and nurture our ideal clients, and expand existing clients
• Ensure integrated messaging and strategic alignment across all marketing initiatives.
• Partner Marketing Campaigns
• Work with Product Marketing to develop and execute joint marketing campaigns with strategic partners to expand reach and influence, that ultimately build pipeline.
• Manage co-branded marketing efforts, ensuring alignment on messaging and execution.
• Track and report on partner campaign performance to maximize effectiveness.
• Analytics, Reporting & Optimization
• Track and analyze performance across both paid and organic channels, identifying opportunities to improve reach, engagement, and conversions.
• Continuously analyze and optimize website conversion funnels to maximize lead generation.
• Implement A/B testing strategies for Hubspot landing pages, CTAs, and messaging.
• Manage HubSpot dashboards to measure lead generation, pipeline contribution, and campaign ROI.
• Own budget optimization.
• Creative & Content Distribution
• Have a strong creative skillset with the ability to design visually compelling ads using Adobe Suite (Photoshop, Illustrator, InDesign, or similar tools).
• Develop ad creatives, landing pages, and promotional assets that align with campaign objectives.
• Collaborate with content and design teams to ensure consistent branding and engaging visuals across all marketing channels.
• Feeling confident that this is in your wheelhouse? Let’s put that to the test!

The Bottom Line?

You’ve made it this far, so congratulations! We are really looking for people who are ideal team players, with an almost frightening intensity and a passion for clearly articulating differentiated value to the market and making sales easier.?

Base salary for the role is between $110k - $120k, based on experience. This is a full-time, hybrid role (WFH available on Tues/Thurs) unless you aren't in the greater Phoenix-area, then it would be a fully remote role with a 10%- 20% travel expectation for visits to HQ and travel for conferences.

About Us?

RTA has been established since 1979 and is a certified Great Place to Work! Our purpose is to help fleets succeed, with our current mission to help fleets save $1B in their operations. We pride ourselves on creating a caring, team-oriented, family-friendly atmosphere for both staff and clients, and love that our work makes a positive impact on all the lives we touch. Our clients are the backbone of society. They carry kids in school buses, patients in ambulances, food and medical supplies in trucks, and people just taking the bus or train to work. We do meaningful work, and we want our clients to have the best tools and experiences available to them.

Our office spaces are open, spacious, and colorful, with an abundance of natural light. We come together often as a company to enjoy freshly baked desserts or awesome lunches, and genuinely enjoy each other’s company. We offer some pretty unique perks and benefits, as well as all the standard ones.

Coming from the east side of Phoenix? You’ll enjoy waving at the traffic going the other way while never having to stare at the blinding sun. It only takes about 30 minutes to get here from downtown Scottsdale in the mornings. We are located close to Arrowhead Mall, with quick access to the 101 from multiple directions.

If all of this sounds like you, and your type of company, then click apply! Seriously, we’ve asked you three times, and you are still reading. Come on, get your hands up and let’s raise the roof!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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