Demand Generation Manager

Just Call; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Demand Generation Manager to drive their Sales Led Growth initiatives. The role involves executing targeted campaigns across various channels, collaborating with sales and marketing teams, and managing performance metrics. Candidates should have a bachelor's degree and significant B2B SaaS experience, showcasing their ability to meet pipeline and revenue targets.

Qualifications

• 5+ years of B2B SaaS demand generation experience.
• Proven track record in Sales Led Growth.
• Strong management and executional skills.

Responsibilities

• Execute integrated demand generation campaigns across multiple channels.
• Partner with sales leadership to align campaign strategy with revenue targets.
• Optimize conversion metrics across the funnel.

Skills

B2B SaaS demand generation

Campaign execution

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Salesforce

HubSpot

Tableau

Job description

We are expanding our go to market strategy with a heightened focus on Sales Led Growth (SLG) initiatives. As a Demand Generation Manager focused on SLG, you will spearhead the design and execution of targeted campaigns that drive qualified pipeline and revenue growth through our sales channels. This role sits at the intersection of marketing and sales, requiring both strategic thinking and hands on campaign execution to support our ambitious growth targets.

What youll do:

Campaign Strategy Execution :

• Execute and drive integrated demand generation campaigns across multiple channels, including but not limited to, Pay Per Lead programs and other content download programs, webinars, LinkedIn advertising, display ads, ABM platforms, influencer partnerships, and virtual events
• Drive demand generation initiatives that amplify sales and marketing impact from in person tradeshows and hosted events
• Own MQL and pipeline opportunity targets for both new business and customer expansion
• Optimize conversion metrics across the funnel (MQL-SQL, SQL-Opportunity, Opportunity-Close)
• Develop and manage pay per lead programs and influencer marketing initiatives
  
  

Cross functional Collaboration:

• Partner with sales leadership to align campaign strategy with revenue targets
• Collaborate with marketing teams to ensure consistent messaging and positioning
• Work with data/analytics teams to measure and optimize campaign performance
• Regular reporting and insights presentation to key stakeholders

Who you are:

• Bachelors degree in Marketing, Communications, or Business
• 5+ years of B2B SaaS demand generation experience, with proven track record in Sales Led Growth
• Demonstrated success managing a mix of integrated campaigns across platforms such as including but not limited to, Social ads (LinkedIn), Display, Pay-per-Lead Campaigns, ABM, Influencer marketing, and online events
• Strong management and executional skills with experience using CRM (Salesforce), Marketing Automation (HubSpot), ABM and analytics tools (Tableau)
• Proven ability to work cross functionally and manage multiple stakeholders
• Track record of meeting or exceeding pipeline and revenue targets
• Experience in high growth SaaS environments

Bonus Points:

• Experience marketing to SMB and mid market segments
• Experience in CCaaS or related SaaS markets
• Salesforce, HubSpot, or ABM platform certifications
• International marketing experience (US, UK, Australia)