Demand Generation Manager

CloudShare; Denver (CO); Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K

Flexible PTO

12 paid holidays

Hybrid in-office Denver (3 days)

Free parking

Onsite gym

Job summary

CloudShare, a fast‑growing AI‑first SaaS company, is seeking a hands‑on Demand Generation Manager in a hybrid Denver role. You will own multi‑channel campaigns across email, paid media, webinars, and ABM to accelerate pipeline and revenue.

Collaboration with Sales and RevOps will be essential to optimize lead handoff, attribution, and data quality. You’ll drive continuous testing of messaging, audiences, and offers, leveraging AI tools to boost efficiency and personalization.

Qualifications

• Experience in B2B SaaS marketing and demand generation.
• Proven track record executing multi-channel campaigns that drive pipeline.
• Strong collaboration with Sales for lead handoff and ABM initiatives.
• Hands-on with marketing automation platforms and data quality management.

Responsibilities

• Own strategy, planning, execution, and optimization of multi‑channel demand generation campaigns to drive pipeline and revenue.
• Develop full‑funnel programs including nurture campaigns and testing of messaging, audiences, and channels.
• Partner with Sales on lead handoff, account engagement, and ABM initiatives.
• Manage end-to-end campaign execution in project tools and coordinate cross‑functional teams.
• Lead webinar and event marketing, including promotion and follow‑up with performance analysis.

Skills

B2B SaaS marketing

Demand generation

Project management

Communication

Creativity

Test-and-learn mindset

Tools

HubSpot

Salesforce CRM

WordPress

Google Ads

SEO/SEM tools

GenAI tools

Job description

CloudShare is a fast-growing AI-first SaaS company delivering virtual hands-on labs that help organizations drive customer acquisition, product adoption, skill development, and retention through realistic software experiences. Trusted by hundreds of enterprise organizations, CloudShare enables customers to deliver demos, training, POCs, onboarding, and certifications through secure, scalable virtual environments.

We are seeking a creative and hands‑on Demand Generation Manager to join our marketing team. In this high‑impact role, you’ll own and execute multi‑channel campaigns that generate qualified leads, accelerate pipeline, and fuel revenue growth. Reporting directly to the Head of Marketing, you will play a critical role in shaping our demand generation strategy, managing marketing operations and automation, and ensuring seamless execution across digital channels.

This is a full‑funnel role - from top‑of‑funnel awareness to pipeline acceleration - ideal for a marketer who thrives at the intersection of strategy and execution. You’ll design scalable programs, leverage AI for efficiency and personalization, measure impact, and optimize continuously.

Responsibilities:

• Own the strategy, planning, execution, and optimization of integrated multi‑channel demand generation campaigns across email, paid media, ABM, webinars, events, and digital channels to drive pipeline, bookings, and revenue.
• Develop and execute full‑funnel demand generation programs, including nurture campaigns, conversion optimization, and continuous testing of messaging, audiences, offers, and channels.
• Partner closely with Sales on lead handoff, account engagement, ABM initiatives, and pipeline acceleration.
• Manage campaign execution end‑to‑end in Asana, coordinating cross‑functional teams and external vendors to ensure on‑time, high‑quality delivery while proactively identifying risks and communicating progress.
• Own paid media programs and landing page strategy, driving ongoing optimization through A/B testing, funnel analysis, and conversion improvements.
• Lead webinar and event marketing, including promotion, audience development, lead capture, follow‑up, and performance analysis in partnership with the Content Marketing Manager.
• Manage HubSpot marketing automation, including workflows, email campaigns, nurture programs, lead scoring, segmentation, campaign setup, and data quality, while partnering with RevOps on Salesforce integration, attribution, and lead routing.
• Leverage AI and automation tools to improve marketing efficiency, personalization, and campaign execution.
• Own demand generation reporting and dashboards, analyzing campaign, channel, and funnel performance to deliver actionable insights and optimize ROI.

Requirements:

• 4–6 years of experience in B2B SaaS marketing, with at least 3 years focused on demand generation.
• Proven expertise with HubSpot (must‑have) and experience with Salesforce CRM.
• Familiarity with WordPress for website management and optimization.
• Strong understanding of digital advertising, SEO/SEM, and GenAI‑driven optimization (GEO).
• Hands‑on experience using AI tools for marketing automation, campaign optimization, and personalization.
• Creative problem‑solver with a test‑and‑learn mindset.
• Anticipate campaign needs, identify risks and opportunities early, and proactively implement improvements that increase performance and execution quality.
• Experience managing full‑funnel marketing programs that drive awareness, pipeline, and revenue.
• Excellent project management skills and ability to juggle multiple priorities.
• Strong written and verbal communication skills.

We offer a competitive compensation package including:

• Medical, Dental, Vision benefits
• 401K
• Flexible PTO
• 12 Paid Holidays
• Hybrid work (3 days in office) at modern downtown Denver location
• Free Parking
• Onsite Gym

Compensation Range: $115,000 - $125,000 Annually + 10% annual discretionary performance bonus.

Please note that CloudShare considers various factors in determining pay, including, but not limited to geographic location, qualifications, licensures, certifications, experience, and other skills relevant to the needs of the business.

Comprehensive and market‑competitive benefits.

Complimentary onsite parking in downtown Denver

Collaborative team atmosphere that values the contributions of all employees

CloudShare is proud to be an Equal Opportunity Employer. All qualified candidates will be considered without regard to race, color, religion, national origin, age, disability, sex, marital or familial status, status as a protected veteran, or any other characteristic protected by law.