Demand Generation Specialist

New Amsterdam Technology & Business Ventures; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

New Amsterdam Technology & Business Ventures in New York seeks a hands-on B2B marketing leader to build from scratch, shaping category narrative and demand generation for an enterprise-focused content platform.

You will write and produce content across LinkedIn, articles, case studies, and video, partnering with sales to convert attention into real pipeline, and turning outcomes into compelling stories. Equity awaits the first marketing hire.

Qualifications

• Lead generation and sales alignment to drive growth.
• Strong marketing analytics to guide optimization and decision making.
• Hands-on experience with marketing automation platforms (HubSpot/Marketo).
• Excellent written and verbal communication across stakeholders.
• Background in B2B demand generation in high-growth tech contexts.
• Familiarity with CRM systems, segmentation, and lead scoring.
• Bachelor’s degree in Marketing/Business/Communications or equivalent experience.
• Ability to work effectively in a hybrid setting and manage multiple campaigns.

Responsibilities

• Own the category narrative and market positioning for a new product.
• Create and publish content across LinkedIn, articles, case studies, and video.
• Partner with sales to convert attention into real pipeline.
• Turn outcomes and data into stories that drive selling outcomes.

Skills

Lead generation

Sales

Marketing analytics

Marketing automation

Communication

B2B demand generation

CRM familiarity

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Marketo

Job description

Our client sits at an interesting inflection point: as AI makes content abundant, genuine customer proof is becoming the scarce, valuable thing. They've built the infrastructure enterprise brands use to capture, clear rights for, and activate real customer content at scale, and they already count global names across animal health, retail, fashion, and hospitality among their clients. What they don't have yet is a marketing function. That's the opening.

This is a from-scratch build, not a seat inside an established team, you'd be shaping the story, the category narrative, and the engine that brings both to market, without an existing playbook to lean on. One thing that makes it harder than the average marketing hire: the buyers here are marketers themselves, so the bar on the actual craft has to be high.

We're looking for: 4-7 years of B2B marketing experience, including a stretch somewhere early-stage, someone who can pull a clear, memorable idea out of a messy one. Knowing the difference between filling a content calendar and creating something worth someone's attention, Real fluency with enterprise buyers, CMOs, content leads, brand and social teams. A history of marketing work tied to actual pipeline, not just reach or engagement. Comfort building something new without a finished process to follow. A plus if you've got: martech, adtech, UGC, or creator-economy experience; a hand in shaping a category rather than competing inside one;

What you'll own: Make the category and the company's place in it easy to understand and repeat. Not just strategy, but actually writing and producing the content across LinkedIn, articles, case studies, and video. Partner with sales to convert attention into real pipeline. Turn outcomes and data into stories that do the selling for you. Own announcements and creative moments start to finish.

Why it's worth a look: this is a chance to build a marketing org from the very first hire, with direct access to the founders and product team, and equity that reflects how early you'd be joining.

Qualifications

• Candidates should possess strong Lead Generation and Sales skills, with experience driving qualified opportunities for growth-oriented businesses.
• Candidates should possess Marketing Analytics skills, including the ability to track KPIs, interpret data, and make data-driven optimization decisions.
• Candidates should possess Marketing Automation skills, with hands-on experience using platforms such as HubSpot, Marketo, or similar tools.
• Candidates should possess excellent Communication skills, including clear written communication, stakeholder alignment, and cross-functional collaboration.
• Relevant qualifications include prior experience in B2B demand generation, preferably in high-tech or high-growth environments.
• Relevant qualifications include familiarity with CRM systems, audience segmentation, and lead scoring methodologies.
• Relevant qualifications include a bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Relevant qualifications include the ability to work effectively in a hybrid setting, manage multiple campaigns, and adapt to evolving client needs.