Demand Generation Manager

Therapy Brands Thrive, LLC; Honolulu (HI); On-site; USD 120,000 - 180,000; Full time

Job summary

Ensora Health is seeking a Sr. Demand Generation Manager to own strategy and execution for new logo acquisition.

You will design and optimize full-funnel campaigns across paid, organic, content, webinars, and events, using AI-enabled tools to move faster and improve performance. You will lead data-driven demand programs, measure by pipeline and revenue, and collaborate with Sales, RevOps, and Product Marketing to ensure accurate attribution and impact.

Qualifications

• 5+ years of B2B demand generation with pipeline ownership.
• Proven ability to build scalable, data-driven demand programs.
• Experience using AI-enabled tools for campaign creation, testing, and optimization.
• Strong analytical skills with dashboards and funnel analysis.
• Experience with marketing automation platforms and CRM systems.

Responsibilities

• Own marketing-sourced pipeline and new logo revenue targets with accountability for performance.
• Build and scale full-funnel demand programs across paid, organic, content, webinars, and events.
• Apply AI-powered tools to accelerate campaign development, personalization, and optimization.
• Design and optimize lead-to-opportunity funnel, including landing pages, capture, nurture, and MQL-to-SQL handoff.
• Collaborate with Product Marketing, Sales, and RevOps to ensure clean attribution and revenue linkage.
• Manage demand-gen budget with a data-driven, performance-first mindset.

Skills

Demand generation

Pipeline ownership

Analytics & dashboards

AI-enabled marketing

Cross-functional collaboration

Copywriting & editing

Marketing automation

Lead scoring & nurturing

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Power BI

Job description

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.Job DescriptionThe Sr. Demand Generation Manager owns the strategy and execution for new logo acquisition at Ensora Health. This role is responsible for building scalable, data-driven demand programs that create high-quality pipeline and revenue that Sales can close. You will design and optimize full-funnel campaigns across paid, organic, content, webinars, and events—using AI-enabled tools to move faster, test smarter, and continuously improve performance.This role is ideal for a demand marketer who is AI-forward: someone who uses automation, predictive insights, and generative AI to enhance segmentation, personalization, experimentation, and funnel efficiency—without losing sight of fundamentals, accountability, and revenue impact.You carry a number. Your programs are measured by pipeline, revenue, and efficiency.What You’ll DoOwn marketing-sourced pipeline and new logo revenue targets, with direct accountability for performance.Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events—partnering closely with the paid media team on execution while owning overall demand strategy.Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization.Develop sophisticated audience segmentation by practice size, specialty, geography, and real-time buying signals.Design, operate, and continuously optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff.Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, email sequences, and timing across every stage of the funnel.Partner with Product Marketing to translate positioning into high-performing campaign messaging that resonates with therapists and practice owners.Collaborate with Sales and RevOps to ensure clean attribution, accurate routing, and reporting that clearly ties programs to revenue outcomes.Manage the demand generation budget with a performance-first mindset—allocating spend based on data, not habit.Continuously evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact.How Success Is MeasuredMarketing-sourced pipeline and new logo revenueVolume and quality of MQLs and SQLs delivered to SalesConversion rates across the full funnel (lead MQL SQL opportunity closed-won)Cost per lead, cost per MQL, and customer acquisition cost by channelSpeed and effectiveness of experimentation and optimizationWhat You BringRequired5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition.Proven ability to build demand programs that generate qualified, convertible pipeline—not just leads.Strong analytical mindset with comfort using dashboards, funnel analysis, and data to guide decisions.Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff processes that Sales trusts.Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or performance optimization.Strong cross-functional collaboration skills with Sales, Product Marketing, Content, and RevOps.Excellent writing and editing skills, with the ability to create or direct high-performing ad copy, landing pages, and emails.PreferredExperience in B2B SaaS, healthtech, or vertical software marketing to practitioners or small business owners.Experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM systems (Salesforce, HubSpot), and analytics tools (Google Analytics, Power BI, or similar).Curiosity and enthusiasm for emerging AI capabilities and how they can responsibly improve marketing outcomes.Additional InformationWhile we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!All your information will be kept confidential according to EEO guidelines.At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.Ensora Health is an equal opportunity employer.