Demand Generation Manager

Ensora Health; Iowa (LA); On-site; USD 90,000 - 130,000; Full time

Job summary

Ensora Health is seeking a Sr. Demand Generation Manager to own strategy and execution for new logo acquisition. You will design and optimize full-funnel campaigns across paid, organic, content, webinars, and events—using AI-enabled tools to move faster, test smarter, and improve performance.

This role is ideal for an AI-forward marketer focused on pipeline, revenue, and efficiency, with cross-functional collaboration to drive measurable business impact.

Qualifications

• 5+ years of B2B demand generation with direct ownership of pipeline and revenue targets tied to new customer acquisition.
• Proven ability to build demand programs that generate qualified, convertible pipeline—not just leads.
• Strong analytical mindset with dashboards, funnel analysis, and data-driven decision making.
• Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff processes.
• Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or optimization.

Responsibilities

• Own marketing-sourced pipeline and new logo revenue targets with direct accountability for performance.
• Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events.
• Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization.
• Develop sophisticated audience segmentation by practice size, geography, and real-time buying signals.
• Design and optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, and handoffs.
• Collaborate with Sales, Product Marketing, Content, and RevOps to ensure accurate attribution and revenue tie-ins.
• Manage the demand generation budget with a data-driven, performance-first mindset.
• Evaluate emerging AI marketing tech to improve efficiency, scale, and impact.

Skills

Demand generation strategy

Funnel optimization

AI-enabled marketing

Cross-functional collaboration

Data analytics

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Power BI

Job description

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.

Job Description

The Sr. Demand Generation Manager owns the strategy and execution for new logo acquisition at Ensora Health. This role is responsible for building scalable, data-driven demand programs that create high-quality pipeline and revenue that Sales can close. You will design and optimize full-funnel campaigns across paid, organic, content, webinars, and events—using AI-enabled tools to move faster, test smarter, and continuously improve performance.

This role is ideal for a demand marketer who is AI-forward: someone who uses automation, predictive insights, and generative AI to enhance segmentation, personalization, experimentation, and funnel efficiency—without losing sight of fundamentals, accountability, and revenue impact.

You carry a number. Your programs are measured by pipeline, revenue, and efficiency.

What You’ll Do

• Own marketing-sourced pipeline and new logo revenue targets, with direct accountability for performance.
• Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events—partnering closely with the paid media team on execution while owning overall demand strategy.
• Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization.
• Develop sophisticated audience segmentation by practice size, specialty, geography, and real-time buying signals.
• Design, operate, and continuously optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff.
• Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, email sequences, and timing across every stage of the funnel.
• Partner with Product Marketing to translate positioning into high-performing campaign messaging that resonates with therapists and practice owners.
• Collaborate with Sales and RevOps to ensure clean attribution, accurate routing, and reporting that clearly ties programs to revenue outcomes.
• Manage the demand generation budget with a performance-first mindset—allocating spend based on data, not habit.
• Continuously evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact.

How Success Is Measured

• Marketing-sourced pipeline and new logo revenue
• Volume and quality of MQLs and SQLs delivered to Sales
• Conversion rates across the full funnel (lead → MQL → SQL → opportunity → closed-won)
• Cost per lead, cost per MQL, and customer acquisition cost by channel
• Speed and effectiveness of experimentation and optimization

What You Bring

• 5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition.
• Proven ability to build demand programs that generate qualified, convertible pipeline—not just leads.
• Strong analytical mindset with comfort using dashboards, funnel analysis, and data to guide decisions.
• Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff processes that Sales trusts.
• Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or performance optimization.
• Strong cross-functional collaboration skills with Sales, Product Marketing, Content, and RevOps.
• Excellent writing and editing skills, with the ability to create or direct high-performing ad copy, landing pages, and emails.

Preferred

• Experience in B2B SaaS, healthtech, or vertical software marketing to practitioners or small business owners.
• Experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM systems (Salesforce, HubSpot), and analytics tools (Google Analytics, Power BI, or similar).
• Curiosity and enthusiasm for emerging AI capabilities and how they can responsibly improve marketing outcomes.

Additional Information

While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.

All your information will be kept confidential according to EEO guidelines.

Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.

We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.

Ensora Health is an equal opportunity employer.