Demand Generation Specialist
ActOne Group
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Job summary
Qualifications
- 3–5 years of experience in demand generation or B2B marketing.
- Hands-on experience with HubSpot required.
- Background in healthcare or education is a plus.
Responsibilities
- Plan and execute demand generation campaigns across multiple channels.
- Monitor funnel metrics and report on performance.
- Collaborate with internal teams to create campaign assets.
Skills
Education
Tools
Job description
This range is provided by ActOne Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
$47.00/hr - $50.00/hr
Direct message the job poster from ActOne Group
We’re seeking a Demand Generation Specialist to lead full-funnel marketing campaigns that drive lead acquisition and pipeline growth for healthcare-focused education brands. This role is ideal for a B2B marketer who thrives on data-driven strategy, cross-functional collaboration, and campaign execution.
You’ll work closely with product marketing, sales, and content teams to bring targeted programs to life—from email nurture streams and ABM to webinars, digital partnerships, and inbound efforts.
Key Responsibilities
- Plan and execute demand generation campaigns across digital, email, webinars, and paid/inbound channels
- Build and optimize workflows, lead scoring models, and nurture campaigns in HubSpot
- Align with sales and product marketing on targeting, messaging, and campaign strategy
- Monitor funnel metrics and report on performance to optimize for conversion and ROI
- Collaborate with internal teams to create and deploy campaign assets
- Track project timelines and deliverables using Monday.com or similar tools
What We're Looking For
- 3–5 years of experience in demand generation, growth, or B2B marketing
- Hands-on experience with HubSpot (required); familiarity with Salesforce is a plus
- Strong organizational and project management skills
- Comfortable working in fast-paced, collaborative environments
- Background in healthcare or education a plus, but not required
- Experience in mid-sized companies ($200M–$1B) preferred
What You'll Bring
- A data-driven, performance mindset
- A proactive, solutions-oriented approach
- Confidence working cross-functionally and owning campaigns end-to-end
- Excellent communication and follow-through in a remote setting
- Seniority levelAssociate
- Employment typeContract
- Job functionMarketing and Sales
- IndustriesEducation
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