Demand Generation Manager

Loadsmart; Chicago (IL); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Stock options

PTO & sick days (unlimited)

Health, Dental, Vision insurance

401k match

Job summary

Loadsmart in Chicago (Hybrid) is seeking a Demand Generation Manager to own the pipeline and product KPIs for your line, covering ShipperGuide, Loadsmart AI, and Opendock. You will lead GTM strategy, budgeting, and audience targeting.

You will collaborate with Product and Sales on launches, craft messaging, run multi-channel campaigns, optimize paid media, and mentor a Marketing & Sales Enablement function.

Qualifications

• 5+ years in B2B demand generation or growth marketing with a pipeline you owned and hit.
• Hands-on with paid search and paid media; you've managed budgets, bids, tracking and landing pages.
• Strong with data: Salesforce, HubSpot, Google Analytics and Tag Manager; can trace the pipeline back to the campaign.
• Experience taking products to market with Product and Sales: launches, positioning, competitive work.
• Fluent with AI tools; you use tools like Claude to build, test and analyze faster with real examples.
• Experience managing or mentoring at least one marketer.

Responsibilities

• Own pipeline and product KPIs for your product line; set the plan and budget, explain movements.
• Lead GTM strategy for your product line; partner with Product on release planning so launches have a story and audience.
• Shape positioning and messaging against competitors and industry trends; convert intel into campaigns and insights for Sales.
• Run win/loss analysis on marketing pipeline and feed findings back into targeting, messaging and spend.
• Plan and launch multi-channel campaigns; own paid media for your product line, including budget, bids, landing pages, tracking and testing.
• Manage pillar's Product Marketing & Sales Enablement manager; collaborate with content marketer and lifecycle/events/design teams.

Skills

B2B demand gen

Paid search & media

Data analytics

Product marketing collaboration

AI tools fluency

Mentoring marketers

Tools

Salesforce

HubSpot

Google Analytics

Tag Manager

Job description

ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?

Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)!

We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.

With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.

We are looking for a talented Demand Generation Manager to add to our team!

We're building marketing around our product lines, with one person accountable for each line's growth. As a Demand Generation Manager, you own the pipeline and performance for your product line end to end. That covers go-to-market strategy, launch planning with Product, competitive positioning, campaigns and paid media. When the number moves, you know why and you already have a plan.

• ShipperGuide + Loadsmart AI: ShipperGuide, our TMS (including ShipperGuide Instant Rates), and Loadsmart AI both sell to enterprise shippers. You'll own one pipeline across them, including taking Loadsmart AI to market.
• Opendock: dock scheduling and facility operations. It has our largest paid media budget and a high-velocity digital funnel alongside an enterprise motion.

Job Type: (Exempt)

DEPARTMENT: Marketing

LOCATION: Chicago (Hybrid)

WHAT YOU GET TO DO:

• The number. Own pipeline and product KPIs for your product line. Set the plan, own the budget behind it, and explain what moved and why.
• Go-to-market. Lead GTM strategy for your product line. Partner with Product on commercial release planning so every launch ships with a plan, a story and an audience.
• Positioning and competitive intelligence. Shape positioning and messaging against competitors and where the industry is heading. Turn competitive intel into campaigns and insight Sales can use.
• Win/loss. Run win/loss analysis on marketing pipeline and feed it back into targeting, messaging and spend.
• Campaigns and paid media, hands-on. Plan and launch multi-channel campaigns. Own paid media for your product line, including budget, bidding, landing pages, tracking and testing.
• Your pod. Manage your pillar's Product Marketing & Sales Enablement manager. Work day to day with the pillar's content marketer, and with the shared lifecycle and email, events, and design and web teams.

REQUIRED QUALIFICATIONS:

• 5+ years in B2B demand generation or growth marketing, with a pipeline number you owned and hit.
• Hands-on with paid search and paid media. You've managed budgets, bids, tracking and landing pages yourself, not only through an agency.
• Strong with data: Salesforce, HubSpot, Google Analytics and Tag Manager. You can trace the pipeline back to the campaign that created it.
• Experience taking products to market with Product and Sales: launches, positioning, competitive work.
• Fluent with AI tools. You use tools like Claude to build, test and analyze faster, and you can show us real examples.
• Experience managing or mentoring at least one marketer.

$120,000 - $135,000 a year

The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, the candidate’s experience and expertise. In addition to your base compensation offer, you will also receive stock options and benefits listed below.

WORKING AT LOADSMART:

• Competitive base salaries - we believe in rewarding top talent
• Extremely competitive Equity package - become a shareholder in our company!
• Loadie Time Off - PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match

Applicants must be currently authorized to work in the United States on a full-time basis. Loadsmart will not sponsor applicants for work visas.

At Loadsmart, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability.

It is the policy of Loadsmart that all offers of employment made shall be contingent upon successful completion of electronic background check(s). These checks will be job-related, consistent with business necessity and conducted by our vendor, pursuant to all applicable laws, rules, policies and procedures of our candidates' specific locale.