Product Marketing Specialist

Loadsmart; Chicago (IL); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Equity

PTO

Health Insurance

401k Match

Job summary

Loadsmart, a Chicago-based logistics technology company, seeks a Product Marketing Specialist to own go-to-market, messaging, and positioning for OpenDock. You will collaborate across Product, Customer Success, Sales, RevOps, Design, and Marketing to shape the product story and drive customer adoption.

You’ll turn complex features into clear value messaging for B2B buyers, build case studies, and support events and campaigns with data-driven insights.

Qualifications

• 3 years of experience in product marketing or a closely related role in B2B SaaS.

Responsibilities

• Go-to-market: Plan and run GTM campaigns for new OpenDock releases with Product, CS and Sales, and report results monthly.

Skills

GTM strategy

Product launches

Cross-functional collaboration

Project leadership

Communication

Buyer insight

Tools

Asana

HubSpot

Salesforce

Claude

Navattic

Job description

ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?

Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)!

We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.

With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.

We're looking for a Product Marketing Specialist to own go-to-market, messaging and positioning for OpenDock, one of our fastest-growing SaaS products. You'll join a small, collaborative product marketing team at an exciting moment: we've recently launched a new AI offering, and you'll help shape how we tell that story across our products and bring it to life for customers.

You're results-driven, organized, and genuinely curious. You can take a complex feature and turn it into a clear, compelling story for the people who buy it, and you're just as comfortable asking questions as you are running with the answers. You'll become a true product expert and the go-to source for how we talk about what we build, working across Product, Customer Success, Sales, RevOps, Design and the broader Marketing team.

Job Type: Exempt

DEPARTMENT: Marketing

LOCATION: Chicago (Hybrid)

WHAT YOU GET TO DO:

• -Go-to-market: Plan and run GTM campaigns for new OpenDock feature releases alongside Product, Customer Success and Sales, and be the bridge between product, marketing and sales. Track the work and report on results to leadership each month.
• -Messaging and positioning: Develop positioning and messaging that differentiates Loadsmart in the market for each target audience. Build competitive battle cards, become the expert on how our customers buy, and know how to win against the competition, as our AI offerings evolve.
• -Consistency across channels: Keep our story consistent across our website, emails and external review sites such as G2 and Gartner, and edit one-pagers and other materials so everything says the same thing.
• -Sales enablement: Create external and internal one-pagers, customizable materials for one-off customer situations, and product demos so that our sales teams and customers understand who a feature helps and why it matters.
• -Customer proof: Run the OpenDock review program on platforms like G2 and Gartner by working with account managers to reach customers, and plan how to activate wins, and develop customer case studies from finding the right customer to telling their story with Design.
• -Events: Support our growing event program, many of them Chicago-based, with messaging, content and planning, so the right people are in the room.
• -Buyer insight: Conduct buyer interviews and market research to build robust buyer personas, and turn data into actionable insights that inform product, sales and marketing strategy.
• -Partner across the business: Work with the Marketing team on emails and campaigns, RevOps on lead routing, and the content team on blogs and press releases.

REQUIRED QUALIFICATIONS:

• -3 years of experience in product marketing or a closely related role in B2B SaaS
• -Logistics or supply chain industry experience is preferred, but not required
• -Proven success in GTM strategy, product launches and cross-functional collaboration
• -Experience leading a project or team, with a strong track record of organization and meeting deadlines
• -Comfort following up with people across departments to keep work moving
• -Strong ability to translate complex features into clear, value-driven messaging for B2B audiences
• -Excellent written and verbal communication, with a track record of impactful content creation
• -Proficiency with tools like Asana, HubSpot, Salesforce and Claude. Experience with Navattic is a plus, and we'll teach you if not
• -A collaborative, positive attitude, and you stay agile when priorities shift

$75,000 - $100,000 a year

The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, the candidate’s experience and expertise. In addition to your base compensation offer,you will also receive stock options and benefits listed below.

WORKING AT LOADSMART:

• Competitive base salaries - we believe in rewarding top talent
• Extremely competitive Equity package - become a shareholder in our company!
• Loadie Time Off - PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match
• Applicants must be currently authorized to work in the United States on a full-time basis. Loadsmart will not sponsor applicants for work visas.

At Loadsmart, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability.

It is the policy of Loadsmart that all offers of employment made shall be contingent upon successful completion of electronic background check(s). These checks will be job-related, consistent with business necessity and conducted by our vendor, pursuant to all applicable laws, rules, policies and procedures of our candidates' specific locale.