Growth Design Manager

Loadsmart; Chicago (IL); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive base salary

Equity package

PTO & sick days

Medical, dental, vision insurance

401k Match

Job summary

Loadsmart is seeking a Growth Design Manager to lead conversion across core web experiences, using design, AI and data to turn visitors into pipeline. You will own testing, optimization, and the hands‑on build of pages and AI agents.

The role combines UX, marketing storytelling and automation to push growth at speed. You’ll manage a design/tech bench, work with Marketing and IT to migrate Loadsmart.com to HubSpot, and shape the visual identity for multiple Loadsmart products.

Qualifications

• 7+ years in growth, conversion optimization or web roles with 2+ years owning B2B conversion.
• Fluent in analytics tools (GA4, HubSpot, heatmaps) and A/B testing platforms.
• Experience leading website relaunches or migrations with measurable results.
• Ability to design AI agents/workflows and build low/no-code tools.

Responsibilities

• Own website conversion across Loadsmart product sites from visit to demo or sign‑up.
• Run a continuous testing program with hypotheses, A/B tests and clear readouts.
• Own site navigation, information flow, forms, CTAs and handoff to sales.
• Design and deploy pages with AI tools and HubSpot integration.
• Lead migration of Loadsmart.com onto HubSpot and manage product sites.
• Tell a clear product story across web, video, motion and print with data-backed results.
• Drive Loadsmart’s visual identity across product sites and branding.
• Manage freelancers or external talent for design and development.
• Recommend and own the web/design/analytics/AI tool stack with IT/Marketing.

Skills

Growth optimization

Conversion analytics

A/B testing

UX design

AI workflows

Front-end build

Figma design

Freelancer management

Portfolio/results

SQL

Tools

GA4

HubSpot

Hotjar

Clarity

Figma

Claude Code

Cursor

Job description

ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?

Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)!

We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.

With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.

ARE YOU INTERESTED IN JOINING A HYPER-GROWTH LOGISTICS TECH COMPANY?

Loadsmart is a growth-stage start-up technology company valued at over $1 billion (a Tech Unicorn)!

We’re looking for a Growth Design Manager: a growth operator who uses design, the web and AI to turn visitors into pipeline. Growth comes first, and design is one of your biggest levers for it. You’ll push our visual identity forward and make it work harder: get more of the right people to find us, understand us in seconds, and take the next step.

You’ll own conversion across every Loadsmart web experience for ShipperGuide, Loadsmart AI and Opendock, from first visit to demo request or sign-up. You’ll set the testing agenda, ship the pages, read the data, and build the AI agents and automations that let a small team move as fast as a large one.

Job Type

Exempt

Department

Marketing

Location

Chicago (Hybrid)

WHAT YOU GET TO DO

• Conversion and growth: You own website conversion across our product sites, from visit to demo request or sign-up. You set the targets with Marketing leadership, report on them weekly, and decide what to fix next.
• Experimentation: Run a continuous testing program: hypotheses, A/B tests, landing page variants, and clear readouts on what won and why. Every page has one clear next action and a number that shows whether it’s working.
• Journeys and UX: Own how visitors move through our sites: navigation, information flow, forms, calls to action, and the handoff into sign-up and sales. Use heat maps, session recordings, click tracking and funnel data to find where people drop off.
• AI-powered build and operations: Design, build and deploy pages with AI tools (Claude Code, Claude Design, Figma integrations) and HubSpot. Build agents and automated workflows that cut the time from idea to live test, for things like page generation, QA, personalization and reporting.
• Websites: Lead the migration of Loadsmart.com onto HubSpot. Own the product sites and subdomains end to end, including speed, technical health and tracking.
• Storytelling that converts: Tell a clear, intentional product story across web, video, motion, social, presentations and events. That includes showing what our AI actually does and proving the story works with the numbers.
• Visual identity: Drive Loadsmart’s visual identity forward across ShipperGuide, Loadsmart AI and Opendock. Own brand guidelines and how the product brands connect to the Loadsmart brand. Product positioning stays with Marketing.
• Creative for the company: Deliver the company’s visual needs, including collateral, campaign creative, event materials and sales assets. Do it mainly through your bench and templates, so creative requests never slow down the growth work.
• Your bench: Build and manage freelance designers and developers, with frameworks and AI workflows that let them ship fast and on brand.
• Tooling: Recommend and own the web, design, analytics, testing and AI tool stack, in partnership with IT and Marketing.

REQUIRED QUALIFICATIONS

• 7+ years in growth, conversion optimization or web roles, including at least 2 years owning conversion results for a B2B website or product.
• You think in funnels and numbers first. You can show tests you ran, what you learned, and the lift they drove in pipeline or sign-ups.
• You’ve led a website relaunch or migration and can show the before and after in results, not just in looks.
• You’re fluent in the analytics: GA4, HubSpot, heat map and session tools (Hotjar, Clarity or similar) and A/B testing platforms. SQL is a plus.
• You build AI agents and automations, not just prompts. At a minimum, you design agent-based workflows and build low- or no-code agents that raise a team’s output. Ideally, you use coding tools like Claude Code or Cursor to build and ship working tools with little engineering help. Bring real examples.
• You can design and build: Figma prototype through front-end build, QA and deploy, in HubSpot or a comparable CMS.
• You have a strong eye for design and a portfolio that proves it, and you use that eye to drive conversion. Your portfolio shows results next to the work.
• You tell stories visually across formats, including web, video, motion, presentations and print, and you can show examples beyond websites.
• You learn our products and buyers quickly and can turn complex AI capabilities into a clear story.
• You’ve managed freelancers or external creative and development talent.

$120,000 - $160,000 a year

The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, the candidate’s experience and expertise. In addition to your base compensation offer, you will also receive stock options and benefits listed below.

WORKING AT LOADSMART

• Competitive base salaries - we believe in rewarding top talent
• Extremely competitive Equity package - become a shareholder in our company!
• Loadie Time Off - PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match
• Applicants must be currently authorized to work in the United States on a full-time basis. Loadsmart will not sponsor applicants for work visas.

At Loadsmart, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability.

It is the policy of Loadsmart that all offers of employment made shall be contingent upon successful completion of electronic background check(s). These checks will be job-related, consistent with business necessity and conducted by our vendor, pursuant to all applicable laws, rules, policies and procedures of our candidates' specific locale.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.