Demand Generation Lead

Incognito Software Systems Inc; Atlanta (GA); Hybrid; USD 100,000 - 120,000; Full time

Job summary

ClickDimensions seeks a Demand Generation Lead to own the top of the funnel for self-serve and inside sales, launching campaigns across content, paid media, SEO and lifecycle programs.

You will collaborate with a specialist demand generation agency to shape strategy, drive pipeline, and optimize funnel metrics while reporting on performance and costs. This is a high-visibility launch role with significant ownership.

Qualifications

• 5+ years in B2B demand generation.
• Hands-on across content, paid, SEO and lifecycle marketing.
• Data-driven with funnel metrics and cost-per-signup optimization.
• SaaS experience is a plus.

Responsibilities

• Own top-of-funnel demand programs for self-serve and inside sales.
• Build and optimize content, paid, SEO and lifecycle campaigns.
• Coordinate with external demand generation agency for strategy and execution.
• Deliver funnel reporting on volume, cost per signup and MQL quality.

Skills

Demand generation

Content marketing

Paid ads

SEO

Lifecycle marketing

Marketing automation

Data analytics

SaaS experience

Tools

Marketing automation platforms

Job description

## Demand Generation LeadApply: United States - Atlanta, Peachtree Dunwoody Rd, GA: Full time: Posted Today: R71032**Job Summary:**Who We Are Are you passionate about marketing, technology and helping businesses connect with the right people at the right time? As The Marketing Cloud for Microsoft DynamicsTM, ClickDimensions exists to make revenue technology simple, affordable and accessible so every company can drive growth through better customer engagement. We believe that growth creates opportunity for the individuals, companies and communities we serve, and we're putting that belief into practice. We're now launching sweetspot, our AI-native, CRM-agnostic marketing automation platform, purpose-built for specific industries and taking our expertise beyond the Microsoft ecosystem. That's where you come in. This is a rare chance to build demand generation from the ground up for a product at the very start of its journey, and as our Demand Generation Lead, you'll be the person who brings sweetspot to the people it was made for. You'll own the top of the funnel across our two volume channels: self-serve, product-led signups and inside sales into the mid-market. That means shaping the programmes that reach each of our target verticals, testing what resonates, and turning early signals into a pipeline the whole launch can build on. You won't be doing it alone; you'll work hand in hand with our specialist demand generation agency, bringing the strategy, insight and direction that make that partnership fly. If you love the energy of a launch, enjoy having real ownership, and want your work to be visible in the results, we'd love to hear from you.**Job Description:****Compensation:** $100,000–$120,000 base + 25% variable (OTE $125,000–$130,000), based on experience **What you will own*** Trial signups for the self-serve channel, through inbound content, SEO, paid and lifecycle nurture.* Marketing-qualified lead volume for the inside-sales channel, handed to inside AEs ready to work.* The launch demand assets: website, content, campaigns and the self-serve funnel.* Lifecycle and nurture programs that move trials and leads toward conversion.* Coordination with the Demand Gen/ABM firms.* Funnel reporting: volume, cost per signup and per MQL, and conversion quality.**What success looks like*** Launch pipeline in place ahead of the February 2027 revenue start.* The 2027 monthly signup and MQL targets hit, at or below target cost.* MQL quality that holds its acceptance rate downstream, not just raw volume.**What you bring*** 5 or more years in B2B demand generation, owning full-funnel programs and a number.* Hands-on across content, paid, SEO and lifecycle, and a power user of marketing automation.* A data-first operator who lives in the funnel metrics and optimizes on cost and conversion.* SaaS experience, and any exposure to associations or nonprofits, is a plus.* Comfortable building from scratch in a launch environment rather than inheriting a machine.*ClickDimensions is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. ClickDimensions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ClickDimensions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. ClickDimensions will not tolerate discrimination or harassment based on any of these characteristics.*