Demand Generation Campaign Manager

Proscia Inc.; Philadelphia, Northern (Philadelphia County, KY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Proscia Inc. is seeking a Demand Generation Campaign Manager to own build and execution of demand generation campaigns. You’ll work with the Head of Corporate Marketing to design and run campaigns in HubSpot, including segmentation, workflows, landing pages, and reporting.

You’ll manage the operational layer beneath lead management, including scoring, routing, lifecycle progression, and feedback loops between qualification and targeting, with a small, external-partner-enabled team.

Qualifications

• Experience building and executing demand generation programs.
• Strong ability to segment audiences and craft nurture programs.
• Fluency with AI tooling to optimize campaigns.

Responsibilities

• Build and run demand gen campaigns in HubSpot end to end.
• Create segmentation lists and target accounts with AI-informed insights.
• Oversee scoring, routing, and lifecycle progression between marketing and sales.
• Support industry conference programs with pre-event invitations and follow-ups.

Skills

Demand generation

Campaign management

Data-driven marketing

Tools

HubSpot Marketing Hub

Salesforce

Webflow

Job description

Reports To: Head of Corporate Marketing

Location: Remote/Philadelphia, PA

About Proscia

Proscia is revolutionizing pathology, the last major frontier in healthcare to embrace digital. As a leader in pathology AI software, we are empowering pathologists and scientists to transition from traditional microscope-based workflows to digital, AI-driven approaches, unlocking new possibilities in precision medicine.

The digital pathology market is experiencing explosive growth as advances in AI enable unprecedented insights into diseases like cancer. Pathology is central to medicine, and the shift to AI-powered solutions is not just modernizing workflows- it's transforming how diseases are diagnosed, treated, and understood. Predictions for the future of pathology show a tidal wave of adoption, with experts describing the field as "poised for the next major breakthrough" in healthcare innovation.

Backed by over $100 million in funding from leading healthcare and technology investors, Proscia is at the forefront of this revolution. Joining Proscia means being part of a company at the cutting edge of healthcare innovation, where the possibilities are limitless. With the convergence of AI, precision medicine, and digital pathology, we're not just changing pathology-we're redefining what's possible in medicine.

About This Position

We're hiring a Demand Generation Campaign Manager to own the build and execution of our demand generation campaigns. Working directly with our Head of Corporate Marketing, this is a hands-on role: the large majority of your time will go to building, running, and measuring campaigns in HubSpot, from segmentation and workflow construction through reporting and analysis.

You'll work at the seam between marketing and sales, owning the operational layer beneath our lead management process—scoring, routing, lifecycle progression, and the feedback loop that turns what sales learns in qualification into sharper targeting. We're a small team that extends its capacity through external partners and contractors, so the role is broad by design and you'll have real influence over how campaigns run.

We work AI-first. Our marketing team runs Claude with connectors into HubSpot, Salesforce, and Webflow, which means we interrogate our own campaign data conversationally, draft and iterate assets, and research accounts without delay. You'll be expected to work this way from the start and to keep finding new applications for how we drive pipeline growth.

Clinical laboratory experience is a plus. Hands-on experience building campaigns in HubSpot Marketing Hub is required, as is genuine fluency with AI as part of how you work, see more below.

What You'll Do

• Build and execute demand generation campaigns in HubSpot end to end: emails, workflows, landing pages, forms, lists, and campaign structure, with QA on everything that ships. AI is how you move fast here, drafting full nurture sequences from a campaign brief and iterating variants, generating and stress-testing workflow logic, and producing subject line variants for testing.
• Build the segmented, persona-level lists our campaigns run against, downstream of the prioritized target account list our commercial team maintains. Use AI to research those accounts for digital pathology maturity and buying window signals, then turn what you find into segments we can actually campaign against.
• Own the operations beneath marketing and sales SLAs, including scoring, routing, lifecycle progression, and recycling logic, and close the loop with inside sales so what's learned in qualification sharpens how we target. Our business systems team owns Salesforce and the integration; you own the HubSpot side.
• Own the campaign layer around our industry conference program, from pre-event invitations