Dealer Performance Coach

Jobtailor; Idaho; On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor seeks a field-based trainer to coach dealership teams across the region on digital retailing, lead flow, and modern sales practices. You will travel to dealerships, deliver in-person training, and support onboarding of SaaS tools to improve performance and customer experience.

The role emphasizes change management, relationship building, and real-time coaching, with strong focus on measurable outcomes and ongoing client support.

Qualifications

• 5+ years in dealership operations, BDC, or sales management; experience with digital retailing platforms is highly preferred.
• Experience in training, coaching, or vendor-facing roles supporting dealerships is a strong advantage.
• Strong ability to present, influence, and build trust across all levels of a dealership.
• Skilled in using and training others on SaaS tools that support automotive sales and service performance.
• Self-motivated with excellent time management; able to manage calendar, accounts, and in-store coaching independently.
• Able and willing to travel at least 16+ days per month.

Responsibilities

• Deliver dynamic, in-person coaching on digital retailing strategies and modern sales practices.
• Guide teams on process adoption for showroom and internet sales, ensuring high platform utilization.
• Help dealerships transition to modern selling approaches with end-to-end digital workflows.
• Provide training on SaaS-based tools that support digital retailing and performance tracking.
• Build strong client relationships through ongoing support, follow-ups, and reviews.
• Identify performance gaps and tailor solutions to dealership structure and goals.
• Collaborate with dealer leadership to execute change management strategies and measurable outcomes.
• Travel to dealership locations across the region and U.S., engaging onsite with teams in real-time.

Skills

Digital Retailing Strategies

SaaS Tools Training

Dealership Operations

Coaching and Training

Change Management

Relationship Building

Presentation Skills

Time Management

Tools

Communication Automation Tools

Dealer Technology Platforms

SaaS Platforms

Job description

• Deliver dynamic, in-person coaching on digital retailing strategies, online-to-showroom lead flow, and modern sales practices.


• Guide teams on process adoption for both showroom and internet sales, ensuring high utilization of dealer technology platforms.


• Help dealerships transition from traditional to modern selling approaches by coaching on end-to-end digital workflows, from online lead response to vehicle delivery.


• Provide training on SaaS-based tools that support digital retailing, communication automation, and performance tracking.


• Build strong client relationships through ongoing support, follow-ups, and performance reviews.


• Identify performance gaps and tailor solutions based on dealership structure and customer experience goals.


• Collaborate with dealer leadership to execute change management strategies and drive measurable outcomes.


• Spend a minimum of 75% of your time traveling to dealership locations across the region and U.S. Actively engage onsite with teams to assess, train, and support in real-time.

Requirements

• 5+ years in dealership operations, BDC, or sales management; experience with digital retailing platforms is highly preferred.


• Previous experience in training, coaching, or vendor-facing roles supporting dealerships is a strong advantage.


• Strong ability to present, influence, and build trust across all levels of a dealership.


• Skilled in using and training others on SaaS tools that support automotive sales and service performance.


• Self-motivated with excellent time management - able to manage your calendar, accounts, and in-store coaching independently.


• Able and willing to travel at least 16+ days per month.

Core Competencies

Demonstrates expertise in digital retailing strategies and SaaS tools, with a strong focus on coaching and training dealership teams to enhance sales performance and customer experience. Proven ability to build relationships and drive change management initiatives within dealership operations.

Highest-signal resume keywords

• Digital Retailing Strategies


• SaaS Tools Training


• Dealership Operations Experience


• Coaching and Training


• Change Management

ATS Optimization Keywords

Hard Skills

• Digital Retailing Platforms


• Performance Tracking


• Lead Flow Management


• Sales Management


• Process Adoption

Soft Skills

• Relationship Building


• Influencing


• Time Management


• Self-Motivation


• Presentation Skills

Industry Keywords

• Automotive Sales


• BDC


• Dealership Operations


• Performance Reviews


• Customer Experience Goals

Tools & Technologies

• Communication Automation Tools


• Dealer Technology Platforms