Dealer Activation & Growth Manager (Field)

Owens Corning; Los Angeles (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Owens Corning is seeking a Dealer Market Activation Manager to drive sales growth through dealer activation, demand generation, and indirect selling in the Los Angeles area. You will partner with dealers and independent door shops to influence product specifications, selling, and installation in local markets.

The role blends relationship management, field execution, and data-driven selling, serving as a key link between sales, marketing, and enablement teams and dealer partners.

Qualifications

• Bachelor’s degree in business or related field or equivalent experience.

Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
• Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sell-through.
• Drive down-channel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.
• Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.
• Deliver product, solution-based selling, and value-proposition training to dealer sales teams and installers.
• Partner with distribution and other business unit sales teams to improve lead management and conversion, reinforcing best practices around follow-up, qualification, and execution.
• Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
• Collaborate cross-functionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
• Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
• Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.
• Collaborate with 2-step distribution sales teams in the market for a cohesive market approach

Skills

Dealer relations

Sales enablement

CRM proficiency

Lead management

Cross-functional collaboration

Market analysis

Education

Bachelor’s degree in business or related field

Tools

CRM software (e.g., Salesforce)

Lead tracking tools

Job description

Owens Corning is seeking a Dealer Market Activation Manager to drive sales growth through dealer activation, demand generation, and indirect selling in the Los Angeles area. You will partner with dealers and independent door shops to influence product specifications, selling, and installation in local markets.

The role blends relationship management, field execution, and data-driven selling, serving as a key link between sales, marketing, and enablement teams and dealer partners.