Dealer Growth & Activation Leader

Owens Corning; Fresno (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

Masonite is seeking a Business Development Manager to drive sales growth through dealer activation and indirect selling. You will partner with dealers and door shops, influencing product selection and installation in local markets.

The role blends relationship management, field execution, and data‑driven selling, serving as a link between sales, marketing, enablement, and dealer partners. Travel up to 25% may be required.

Qualifications

• Bachelor's degree in business or related field or equivalent experience.
• Sales experience of 3–5 years preferred.
• Ability to travel as business needs dictate – up to 25% of the time.

Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
• Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sell‑through.
• Drive down‑channel demand generation through indirect selling, influencing dealer sales behavior and product recommendations at the point of sale.
• Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.
• Deliver product, solution‑based selling, and value‑proposition training to dealer sales teams and installers.
• Collaborate with distribution and other business unit sales teams to improve lead management and conversion, reinforcing best practices around follow‑up, qualification, and execution.
• Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
• Collaborate cross‑functionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
• Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
• Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.
• Collaborate with 2‑step distribution sales teams in the market for a cohesive market approach.

Skills

Dealer relationships

Lead generation

CRM usage

Cross-functional collaboration

Market analysis

Sales enablement

Education

Bachelor's degree in business or related field or equivalent experience

Tools

CRM software

Lead management tools

Job description

Masonite is seeking a Business Development Manager to drive sales growth through dealer activation and indirect selling. You will partner with dealers and door shops, influencing product selection and installation in local markets.

The role blends relationship management, field execution, and data‑driven selling, serving as a link between sales, marketing, enablement, and dealer partners. Travel up to 25% may be required.