Data Product Leader: Personalization & Ecommerce

Keurig Dr Pepper; Burlington (MA); On-site; USD 155,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper is seeking a Senior Product Manager, Data, to shape how data moves through our commerce ecosystem. You will define data models, own cross-system data flows, and partner with engineering and data science to balance architecture decisions with long-term business needs.

You will influence senior stakeholders, set multi-year personalization roadmaps, and drive data-enabled decisions across Keurig.com and connected commerce, aligning data with merchandising and subscription

Qualifications

• 7+ years of product management experience, with significant time spent on data products, personalization, platform, or growth.
• Track record of owning strategy for a data or personalization domain, not just executing on a defined roadmap.
• Direct experience with ecommerce or DTC subscription businesses.
• Strong understanding of how data infrastructure works (CDPs, data pipelines, event tracking, experimentation platforms) and the ability to lead tradeoff decisions about it alongside engineering.
• Ability to translate ambiguous business questions into a measurable product hypotheses and a clear, defensible data strategy.
• Demonstrated ability to influence senior stakeholders and drive alignment across functions.

Responsibilities

• Define the data model for commerce and customer behavior: what signals we capture, how they're structured, and what they're meant to represent.
• Own the flow of data across systems, from collection at the customer touchpoint through to activation in personalization, CRM, and analytics.
• Set the strategy for where data lives and how it's accessed, partnering with engineering and data science on architecture, build-vs-buy, and long-term tradeoffs.
• Decide how we generate new data deliberately, through instrumentation, experimentation, and enrichment, rather than collecting by default.
• Build alignment across leadership on the multi-year data and personalization vision, and translate it into a roadmap and investment case.
• Set the strategy for how customer and behavioral data powers personalization, recommendations, and merchandising across the site (e.g., taste-based discovery and brewer-aware recommendations).
• Own how subscription and consumption signals translate into retention, reorder, and churn-prevention experiences.
• Define how insights flow back into the product roadmap so data drives decisions rather than just reporting on them.

Skills

Product management

Data products

Personalization

Platform

Growth

Stakeholder influence

Tools

CDPs

Data pipelines

Event tracking

Experimentation platforms

Job description

Keurig Dr Pepper is seeking a Senior Product Manager, Data, to shape how data moves through our commerce ecosystem. You will define data models, own cross-system data flows, and partner with engineering and data science to balance architecture decisions with long-term business needs.

You will influence senior stakeholders, set multi-year personalization roadmaps, and drive data-enabled decisions across Keurig.com and connected commerce, aligning data with merchandising and subscription