Retail Digital Experience Manager

Keurig Dr Pepper Inc.; Burlington (MA); On-site; USD 97,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, Vision Benefits

401(k) with company match

Tuition Reimbursement

Annual bonus based on performance

Job summary

Keurig Dr Pepper Inc. is seeking a Digital Experience Manager in Burlington, MA. This role will significantly impact the accuracy and optimization of digital assets for KDP products across retail channels. The ideal candidate will collaborate across teams to elevate the shopper experience and manage content strategies.

Key responsibilities include planning item launches, ensuring retailer-optimized content, and managing content compliance. A Bachelor’s in a relevant field and 5+ years of digital marketing experience are required.

Qualifications

• 5+ years of experience in digital marketing and eCommerce.
• Experience in developing digital assets for retailer websites.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Collaborate with agencies to create item-level content strategies.
• Maintain and update the Retail Content Golden Rules document.
• Work with brand teams to ensure timely execution of product launches.
• Produce digital assets that support item-level messaging.

Skills

Digital marketing experience

eCommerce knowledge

Content management

Project management

Creative mindset

Education

Bachelor’s Degree in Marketing, Business, Communications, Graphic Design, or a related field

MBA (preferred)

Job description

Keurig Dr Pepper Inc. is seeking a Digital Experience Manager in Burlington, MA. This role will significantly impact the accuracy and optimization of digital assets for KDP products across retail channels. The ideal candidate will collaborate across teams to elevate the shopper experience and manage content strategies.

Key responsibilities include planning item launches, ensuring retailer-optimized content, and managing content compliance. A Bachelor’s in a relevant field and 5+ years of digital marketing experience are required.