Data Product Lead for Marketing & MarTech Analytics

HireTalent; Addison (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

HireTalent seeks a leader to guide one or more focus teams within Analytics Product, managing iterative development of data reporting tools and datasets throughout their product lifecycle. This role balances product and project management responsibilities in data-driven initiatives.

The role requires coordinating with analytics, business, data, and external stakeholders to define the vision for Marketing, Loyalty, and MarTech data transformation initiatives, including timelines, opportunities,

Qualifications

• 4 years of experience driving project timelines and delivery performance for engineering, analytics, or technical initiatives.
• 4 years of experience creating, analyzing, and presenting management reports.
• 3 years of project and/or product management experience, including requirements gathering, roadmap development, risk assessment, and issue mitigation.
• 2 years of experience with data analysis, reporting, storytelling, modeling, or related disciplines.
• Strong risk management, root cause analysis, and problem-solving capabilities.
• Experience with business intelligence tools such as Tableau, MicroStrategy, or similar platforms.
• Experience with project management tools such as Jira, Smartsheet, or similar applications.

Responsibilities

• Partner with analytics, business, data, and external stakeholders to define and communicate the vision for Marketing, Loyalty, and MarTech data transformation initiatives.
• Lead Marketing, Loyalty, and MarTech project and product management across multiple focus teams.
• Support value measurement processes by tracking and communicating the impact, adoption, and successes of data products.
• Serve as a Data SME, providing guidance on requirements, business context, and data-related decisions.
• Collaborate with CRM, Digital, Loyalty, MarTech, and Marketing teams to identify business needs and determine the datasets and tools required to support strategic objectives.
• Review, prioritize, and manage data enhancement requests and ongoing development initiatives.
• Track and report project progress, define deliverables, and maintain transparency around delivery timelines.
• Proactively manage project scope changes, identify risks, and develop mitigation and contingency plans.
• Maintain regular communications with governance committees, leadership teams, and key stakeholders.
• Communicate project expectations, updates, and outcomes clearly and effectively to all levels of the organization.
• Apply analytical thinking to assess data, evaluate assumptions, and gather detailed information to support Marketing and Loyalty technology solutions.
• Incorporate emerging trends and innovative technologies into recommendations that enhance customer experience and business outcomes.
• Utilize creative problem-solving skills to address complex challenges and deliver innovative solutions in a fast-paced environment.
• Partner closely with CRM teams on Master Data Management initiatives, including the implementation of a Customer Data Platform (CDP) as a centralized source of truth and identity resolution platform for MarTech systems.
• Develop an understanding of competitive capabilities and strategies within the dynamic content and MarTech landscape.
• Support the implementation of new data capabilities and coordinate integrations with existing Marketing and Loyalty platforms, ensuring successful transition to operational teams.

Skills

Data analysis

Reporting

Storytelling

Risk management

Problem solving

Tools

Tableau

MicroStrategy

Jira

Smartsheet

Job description

HireTalent seeks a leader to guide one or more focus teams within Analytics Product, managing iterative development of data reporting tools and datasets throughout their product lifecycle. This role balances product and project management responsibilities in data-driven initiatives.

The role requires coordinating with analytics, business, data, and external stakeholders to define the vision for Marketing, Loyalty, and MarTech data transformation initiatives, including timelines, opportunities,