Portfolio Analytics & Strategy Analyst - Marketing & Customer Analytics
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Job summary
PNC is seeking a Portfolio Analytics & Strategy Analyst to join the Marketing and Customer Analytics Data Enablement team in the US. You will build and maintain data pipelines powering marketing intelligence, collaborating with analysts, data scientists, and business stakeholders to translate data needs into scalable solutions.
You will work on data modeling, data quality, governance, and performance optimization to enable data-driven decisions in marketing campaigns while adhering to banking
Qualifications
- 2+ years of experience as a Data Analyst, with a strong preference for experience in a marketing or financial services context.
- Strong proficiency in Python, SQL and Spark is essential, with the ability to leverage AI tools like GitHub Copilot to debug, create code validations, and write readme files.
- Hands-on experience with visualization platforms like Tableau or PowerBI.
- Hands-on experience with data engineering project management and documentation tools such as Atlassian Jira and Confluence.
- Hands-on experience with modern cloud data warehouses like Snowflake, Big Query, or Amazon Redshift.
- Experience building and managing ETL/ELT pipelines using tools like Apache Airflow, or similar technologies.
- Experience with at least one major cloud provider (AWS, or Azure).
- Solid understanding of data modeling principles (e.g., star schema, snowflake schema).
- Excellent problem-solving skills and attention to detail.
- Strong communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical stakeholders.
- A proactive and collaborative attitude, with a passion for building data solutions that deliver real business value.
- Bachelor's degree in Computer Science, Engineering, Mathematics, or a related field
- Experience with real-time data streaming technologies (e.g., Kafka, Kinesis).
- Familiarity with marketing platforms and their APIs (e.g., Adobe Experience Platform, Salesforce Marketing Cloud, Google Ads).
- Knowledge of machine learning concepts and experience building data pipelines for ML models.
- Familiarity with financial industry regulations and data security best practices.
Responsibilities
- Design & Development: Build, test, and maintain robust data pipelines and ETL/ELT processes to ingest, transform, and load data from various sources into our data warehouse.
- Data Modeling: Design and implement efficient data models that support reporting, ad-hoc analysis, and ML initiatives.
- Infrastructure Management: Design, manage and optimize data infrastructure including data warehouses, data lakes, and orchestration tools like Airflow.
- Data Quality & Governance: Ensure data accuracy, consistency, and reliability; monitor pipelines and maintain governance practices.
- Performance Optimization: Optimize queries and data structures for faster data access for analysts and data scientists.
- Collaboration: Partner with cross-functional teams to ensure data handling is secure and compliant with banking regulations.
- Innovation: Stay current with data engineering technologies and propose improvements to the data platform.
- Leverages business/product expertise to analyze large datasets, improve risk-adjusted returns, and support growth and decision-making.
- Develops and executes segmentation and targeting strategies using data insights to support portfolio strategies and risk management.
Skills
Education
Tools
Job description
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Portfolio Analytics & Strategy Analyst within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh or Philadelphia, Cleveland, OH, Wilmington, DE or Tysons Corner, VA.
Our marketing team is at the forefront of this mission, leveraging data to create personalized and effective campaigns that drive customer engagement and business growth. We are seeking a skilled and passionate Analyst to join our team and build the data infrastructure that powers our marketing intelligence.
As a Portfolio Analytics & Strategy Analyst for the Marketing and Customer Analytics Data Enablement team, you will be a key player in building and maintaining the data pipelines that enable our marketing team to make data-driven decisions. You will work closely with marketing analysts, data scientists, and business stakeholders to understand their data needs and translate them into robust, scalable, and reliable data solutions. Your work will directly impact our ability to understand customer behavior, optimize campaign performance, and personalize our communication.
- Design & Development: Build, test, and maintain robust data pipelines and ETL/ELT processes to ingest, transform, and load data from various sources (e.g., customer databases, marketing platforms, digital channels, third-party data providers) into our data warehouse.
- Data Modeling: Collaborate with marketing and analytics teams to design and implement efficient data models that support reporting, ad-hoc analysis, and machine learning initiatives.
- Infrastructure Management: Help design, manage and optimize our data infrastructure, including data warehouses, data lakes, and data orchestration tools (e.g., Airflow).
- Data Quality & Governance: Implement processes and tools to ensure data accuracy, consistency, and reliability. Monitor data pipelines for issues and proactively resolve them. Establish and maintain data governance best practices within the marketing data ecosystem.
- Performance Optimization: Optimize queries and data structures to improve the performance and efficiency of data access for analysts and data scientists.
- Collaboration: Partner with cross-functional teams, including product, engineering, and compliance, to ensure data is handled securely and in accordance with banking regulations.
- Innovation: Stay current with the latest data engineering technologies and methodologies and propose new solutions to improve our data platform.
- 2+ years of experience as a Data Analyst, with a strong preference for experience in a marketing or financial services context.
- Strong proficiency in Python, SQL and Spark is essential, with the ability to leverage AI tools like GitHub Copilot to debug, create code validations, and write readme files.
- Hands-on experience with visualization platforms like Tableau or PowerBI.
- Hands-on experience with data engineering project management and documentation tools such as Atlassian Jira and Confluence.
- Hands-on experience with modern cloud data warehouses like Snowflake, Big Query, or Amazon Redshift.
- Experience building and managing ETL/ELT pipelines using tools like Apache Airflow, or similar technologies.
- Experience with at least one major cloud provider (AWS, or Azure).
- Solid understanding of data modeling principles (e.g., star schema, snowflake schema).
- Excellent problem-solving skills and attention to detail.
- Strong communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical stakeholders.
- A proactive and collaborative attitude, with a passion for building data solutions that deliver real business value.
- Bachelor's degree in Computer Science, Engineering, Mathematics, or a related field
- Experience with real-time data streaming technologies (e.g., Kafka, Kinesis).
- Familiarity with marketing platforms and their APIs (e.g., Adobe Experience Platform, Salesforce Marketing Cloud, Google Ads).
- Knowledge of machine learning concepts and experience building data pipelines for ML models.
- Familiarity with financial industry regulations and data security best practices.
- Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes. Responsible for running complex business performance, risk and operational analytics. May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products.
- Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions. Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance. Establishes baselines for strategies and tracks actual performance to expectations.
- Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk. Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight.
- Works with business, credit, data, and model development partners to design, develop, and monitor test designs and analytical reporting to track and enhance strategies. Designs / enhances standard reporting suites for regular product / portfolio reviews.
- Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite.
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Analytical Thinking, Credit Risks, Data Analytics, Financial Analysis, Model Development, Operational Risks, Quantitative Models, Risk Appetite
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