Data-Driven Retention Marketing Specialist

Applied Labs; Cerritos, Northern (CA, KY); Hybrid; USD 70,000 - 72,000; Full time

Benefits offered by this job

50% item discount

Free weekly lunches

Company parties

Job summary

REVOLVE is seeking aRetention Marketing Specialist to analyze and optimize retention channels, develop data-driven campaigns, and manage email and push lifecycle programs. You will synthesize business intelligence, run segmentation, and present actionable insights to drive repeat purchases and loyalty initiatives.

This full-time role requires strong SQL skills, familiarity with marketing analytics tools, and a passion for ecommerce marketing.

Qualifications

• Outstanding analytical skills with strong academic background in data analytics, technology, math, or science.
• Strong SQL background; ability to dive into the dataset and arrive at a conclusion.
• Proven business acumen and results oriented.
• Ability to demonstrate logical thinking and problem solving skills.
• Strong attention to detail.
• Strong communication, collaboration, and presentation skills.
• Comfortable working in a collaborative, fast paced environment.
• Interest in e-commerce and marketing.

Responsibilities

• Provide analysis to support email, mobile push messaging, SMS, Loyalty Club, and other retention channels.
• Write queries and scripts to serve personalized content in emails and mobile push messages.
• Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results.
• Provide actionable email and push strategy recommendations based on metrics and data sources.
• Perform customer segmentation and customer lifetime value analysis to support retention strategy.
• Establish relationships with stakeholders across marketing, engineering, merchandising, creative, and copy.
• Help drive customer activation and retention by optimizing lifecycle and campaigns.
• Develop programs to maximize retention: repeat purchases, win-back, cross-sell, upsell.
• Create data-driven campaigns and testing plans to maximize ROI.
• Prepare, test and schedule daily email sends and mobile push messages.
• Plan and implement A/B tests on campaigns.
• Develop and project manage triggered email campaigns and personalization in batch-sent emails.
• Prepare and present weekly email scorecard.
• Maintain email calendar and gather assets.
• Check and troubleshoot email code with basic understanding of HTML and PHP.
• Oversee and monitor email list segmentation and growth.
• Provide ad-hoc reporting and analytical support to marketing team.
• Perform market research and monitor competitor email programs.
• Help with Loyalty program implementation and measurement.

Skills

Python

Analytical thinking

Communication

Marketing analytics

A/B testing

Java

VBA

Education

BA/BS Degree

Tools

SQL

Tableau

Google Analytics

Job description

REVOLVE is seeking aRetention Marketing Specialist to analyze and optimize retention channels, develop data-driven campaigns, and manage email and push lifecycle programs. You will synthesize business intelligence, run segmentation, and present actionable insights to drive repeat purchases and loyalty initiatives.

This full-time role requires strong SQL skills, familiarity with marketing analytics tools, and a passion for ecommerce marketing.