Data-Driven Paid Search Specialist

Fun Town RV; Fort Worth (TX); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Major Medical Insurance

Dental/Vision Insurance

Paid Vacation

401K

Job summary

Fun Town RV in Fort Worth, TX is seeking a Paid Search Specialist to drive growth in pay-per-click campaigns. The candidate should bring a track record of improving performance across major platforms and be able to demonstrate prior work in Google Ads, Facebook Ads, and Bing Ads.

The role involves in-platform setup, bid and budget management, and collaboration with analytics to optimize campaigns and generate measurable results.

Qualifications

• 2–4 years of experience in search engine marketing with a robust track record preferred.
• Experience managing large-scale paid search campaigns across Google and Bing.
• Experience with tagging and tracking code generation and implementation.
• Strong understanding of keyword research, budgeting, and bidding.
• Ability to analyze data and optimize performance via spreadsheets and dashboards.

Responsibilities

• Research-based strategic planning and design of large-scale paid search campaigns.
• In-platform setup, execution, and optimization of campaigns on Google and Bing with bid and budget management.
• Iterate to discover the right mix of platforms, keywords, copy, and landing pages to hit client targets.
• Collaborate with analytics to learn, test, optimize, and share insights.
• Educate and collaborate with marketing partners on impactful search opportunities.
• Write and test, search ad copy.
• Other duties as assigned.

Skills

PPC advertising

Google Ads

Facebook Ads

Bing Ads

Data analysis

Excel/Google Sheets

Keyword research

Budgeting/Bidding

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Excel

Google Sheets

Job description

Fun Town RV in Fort Worth, TX is seeking a Paid Search Specialist to drive growth in pay-per-click campaigns. The candidate should bring a track record of improving performance across major platforms and be able to demonstrate prior work in Google Ads, Facebook Ads, and Bing Ads.

The role involves in-platform setup, bid and budget management, and collaboration with analytics to optimize campaigns and generate measurable results.