Paid Search Specialist at Fun Town RV Fort Worth, TX

Fun Town RV; Fort Worth (TX); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Major Medical Insurance

Dental/Vision Insurance

Paid Vacation

401K

Job summary

Fun Town RV in Fort Worth, TX is seeking a Paid Search Specialist to drive growth in pay-per-click campaigns. The candidate should bring a track record of improving performance across major platforms and be able to demonstrate prior work in Google Ads, Facebook Ads, and Bing Ads.

The role involves in-platform setup, bid and budget management, and collaboration with analytics to optimize campaigns and generate measurable results.

Qualifications

• 2–4 years of experience in search engine marketing with a robust track record preferred.
• Experience managing large-scale paid search campaigns across Google and Bing.
• Experience with tagging and tracking code generation and implementation.
• Strong understanding of keyword research, budgeting, and bidding.
• Ability to analyze data and optimize performance via spreadsheets and dashboards.

Responsibilities

• Research-based strategic planning and design of large-scale paid search campaigns.
• In-platform setup, execution, and optimization of campaigns on Google and Bing with bid and budget management.
• Iterate to discover the right mix of platforms, keywords, copy, and landing pages to hit client targets.
• Collaborate with analytics to learn, test, optimize, and share insights.
• Educate and collaborate with marketing partners on impactful search opportunities.
• Write and test, search ad copy.
• Other duties as assigned.

Skills

PPC advertising

Google Ads

Facebook Ads

Bing Ads

Data analysis

Excel/Google Sheets

Keyword research

Budgeting/Bidding

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Excel

Google Sheets

Job description

Paid Search Specialist job at Fun Town RV. Fort Worth, TX.

Fun Town RV is the leader in Texas RV sales dominating over 20% market share of all RV sales in the state of Texas.

We are searching for someone to join our marketing team as a Paid Search Specialist. The candidate will require a track record of growth in pay-per-click advertising.

The ideal candidate is required to have knowledge and experience in Google Ads, Facebook Ads, & Bing Ads. The ideal candidate will have knowledge of other Advertising platforms and be able to provide examples of previous work in: Tiktok, Linkedin, Snapchat, Instagram, & YouTube advertisements.

*We would like to see your ads that you have created prior to the interview. You should also be able to demonstrate your plan to help our company grow.

Essential Duties and Responsibilities:

• Research-based strategic planning and design of large-scale enterprise paid search campaigns.
• In-platform setup, execution, and optimization of campaigns across search engines including Google and Bing inclusive of bid management, budget management, and program expansion.
• Results driven, specifically the consistent iteration necessary to discover the right combination of platforms, targeting keywords, copy, and landing pages that will maximize the achievement of client business targets.
• Partner with the analytics team on learning agendas, testing, optimizing, and disseminating insights.
• Build relationships with integrated marketing team members and marketing partners to educate and collaborate on impactful opportunities on search engines.
• Write and test, search ad copy.
• Other duties as assigned.

Requirements

Required Education / Knowledge / Skills and Abilities:

• Strong computer skills.
• 2-4 years of experience in search engine marketing— robust track record is preferred.
• Experience managing large-scale paid search campaigns across major platforms including Google and Bing.
• Experience with implementation and management of tagging and tracking code generation.
• Strong understanding of keyword research, budgeting & bidding.
• A relentless desire to monitor and optimize performance objectives.
• Ability to make sense of data and manipulate it via tools like Excel & Google Sheets.
• Self-starter with drive to succeed in a quickly changing business environment.
• Experience managing large-scale paid search campaigns across the major platforms including Google and Bing.
• Must have reliable transportation to work.

Physical Requirements

• Must be able to lift up to 80 lbs on occasion.

Benefits

We offer a competitive salary and an excellent benefit package including:

• Major Medical-Dental-Vision Insurance
• Life Insurance
• Paid Vacation
• Paid Holidays
• 401K (profit sharing)
• Christmas Savings Plan
• Employee Discounts in Company Store

Fun Town RV is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, or disability status. Applicants must be authorized to work in the U.S. A Drug screen, driving record and background checks may be conducted prior to, and during employment. Content of this ad and fulfillment of offers is sole responsibility of Fun Town RV.