Data-Driven Paid Search & Analytics Specialist

M+C Saatchi UK

Chicago (IL)

On-site

USD 75,000 - 85,000

Full time

14 days+

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Job summary

M+C Saatchi Group is seeking a detail-oriented Paid Search & Analytics Specialist in Chicago to support planning, execution, optimization, and measurement of paid media, with a strong focus on Google Ads. You will work hands-on in-platform, ensure accurate tracking, and translate data into actionable recommendations for campaigns across Search, Display, YouTube, and more.

The ideal candidate has 2–4 years of hands-on Google Ads experience, GTM proficiency, GA4 familiarity, and a strong

Qualifications

2 to 4 years of hands-on experience managing Google Ads campaigns.
Strong working knowledge of Google Ads, especially Search and Performance Max.
Experience with Google Tag Manager, including setting up and troubleshooting tags, triggers, and variables.
Familiarity with GA4, including events, conversions, traffic sources, and basic reporting.
Strong analytical skills and comfort working with performance data.

Responsibilities

Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, Demand Gen, and YouTube as needed.
Conduct keyword research, audience research, competitive analysis, and search term analysis.
Monitor campaign performance, pacing, budgets, bids, conversion volume, CPA, ROAS, and other key KPIs.
Recommend optimizations based on performance trends, including budget shifts, bidding strategy changes, audience refinements, keyword adjustments, and creative recommendations.
Support ad copy development and testing across paid search campaigns.
QA campaign builds to ensure proper settings, targeting, tracking, budgets, and naming conventions are in place.