Paid Search Analyst

Click Here Digital; Baton Rouge (LA); On-site; USD 52,000 - 78,000; Full time

Job summary

Click Here Digital is seeking a Paid Search Analyst to manage and optimize paid search campaigns across platforms such as Google Ads and Bing Ads. The role focuses on maximizing ROI, driving traffic, and maintaining tight budget control.

The ideal candidate has 1–3 years of paid search experience, strong analytics, and proficiency with Google Analytics, Google Ads, and SA360. Collaboration with account managers and a data-driven mindset are essential for success.

Qualifications

• Minimum 1–3 years of experience managing paid search campaigns.
• Solid understanding of PPC advertising and performance metrics.
• Experience with Google Analytics, Google Ads, and SA360.
• Ability to manage budgets and optimize ad spend based on data.

Responsibilities

• Plan, execute and optimize paid search campaigns based on client goals.
• Collaborate with account managers on strategy and performance opportunities.
• Maintain performance standards across assigned accounts.
• Monitor budget pacing, conversion tracking, and traffic quality.
• Analyze CTR, conversion rate and ROAS to identify optimization opportunities.
• Test products to determine impact on performance.
• Generate regular reports communicating key findings.
• Stay updated on paid search trends and best practices.

Skills

Paid search

PPC ads

Data analysis

Budget management

Google Analytics

Google Ads

SA360

Communication

Time management

Excel/Sheets

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Google Ads

SA360

Job description

Job Description

As a Paid Search Analyst, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms such as Google Ads, Bing Ads and others. A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.

Job Responsibilities

• Plan, execute, and optimize paid search campaigns based on client goals and objectives


• Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement.


• Maintain performance standards on all assigned accounts


• Monitor Budget Pacing, Conversion Tracking, and Traffic Quality


• Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.


• Test products to determine propensity to drive positive results.


• Generate regular reports to track campaign performance and communicate key findings.


• Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.

Required Qualifications

• Minimum 1-3 years of experience with paid search campaign management


• Experience and strong understanding of PPC advertising


• Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.


• Understand paid media advertising budget management and effective, data-driven ad spend.


• Ability to analyze data sets and identify trends based on industry KPIs.


• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.


• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.


• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.


• Excellent time-management and organizational skills


• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications

• Agency experience


• Experience in automotive, legal and/or medical verticals


• Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience


• Google Certifications (Google Analytics, Google Ads)