Data-Driven Paid Search Analyst for SEM Optimization

Synchrony; Charlotte (NC); Hybrid; USD 60,000 - 112,000; Full time

Job summary

Synchrony is seeking a Paid Search Analyst to join its Performance Media and Creative Agency. You will own planning, budgeting, and execution of paid search campaigns, while analyzing performance and delivering data-driven insights across enterprise partners.

The role requires hands-on SEM expertise, strong analytical skills, and experience with Google Marketing Platform, including SA360. A hybrid work arrangement is available, with options to work from home near a hub or in one of the offices.

Qualifications

• Bachelor’s Degree or high school diploma with 5+ years marketing experience including paid search
• 2+ years hands‑on experience managing paid search campaigns from planning and execution to optimization and reporting
• Experience with Google Marketing Platform (SA360 required, GA4/CM/DV360 preferred)
• Demonstrated strength in analytical skills; proficient in Excel and PPT
• Ability and flexibility to travel for business as required

Responsibilities

• Own and Assist paid search campaign planning, budget forecast, campaign development and execution, optimization and reporting process
• Responsible for keyword research/analysis, copy development, bid strategy and budget allocation
• Monitor campaign performance daily and optimize based on KPI’s and demand opportunities
• Analyze campaign performance to identify trends and drivers, and recommend actionable insights
• Develop and document ongoing testing plan to improve campaign performance
• Document campaign learning and develop case study to share with rest of search team and DG teams
• Understand the technical build of all paid search tactics such as PMAX, Demand Gen, MSAN, Multiple Media Ads as well as the latest AI driven format such as AI Max and As in AI Mode
• Conversant in all type of campaign setting and QA process to ensure spotless execution
• Experience in various tCPA and tROAS bid strategy and conversant in leveraging both 1st and 3rd party audience data
• Collaborate with analytics and Ad Ops on measurement, tagging and reporting
• Collaborate with programmatic, paid social, media strategy and account teams on cross channel campaign planning, client deliverables, budget allocation and integrated performance report
• Perform other duties and/or special ad hoc projects as assigned
• Stay current on evolving search automation, AI-driven campaign tools, and platform best practices

Skills

Paid search campaigns management

Keyword research

Analytical skills

Excel proficiency

Travel flexibility

Education

Bachelor’s Degree or equivalent

Tools

SA360

GA4

CM

DV360

Job description

Synchrony is seeking a Paid Search Analyst to join its Performance Media and Creative Agency. You will own planning, budgeting, and execution of paid search campaigns, while analyzing performance and delivering data-driven insights across enterprise partners.

The role requires hands-on SEM expertise, strong analytical skills, and experience with Google Marketing Platform, including SA360. A hybrid work arrangement is available, with options to work from home near a hub or in one of the offices.