Data-Driven Paid Media Strategist

Paychex; Tempe (AZ); On-site; USD 79,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Paid time off

Job summary

Paychex is seeking a data-driven Paid Media & Analytics Specialist to own day-to-day management of a $10M+ annual paid media program across Google, Meta, LinkedIn, StackAdapt, and more. You will partner with our media agency, build reporting to show performance, and translate data into recommendations that lower cost to acquire customers.

The role reports into marketing leadership and requires comfort with spreadsheets, dashboards, and pushing agencies for clear answers in a fast-paced

Qualifications

• 3–5 years of hands-on paid media experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Experience building or maintaining dashboards (HubSpot, GA4, Looker, Tableau) and SQL a plus.
• Experience managing or contributing to paid media budgets of $5M+ annually.
• Strong written and verbal communication to translate data for non-analytics stakeholders.
• Familiarity with AI-assisted analytics or reporting tools used to improve marketing productivity.

Responsibilities

• Serve as the primary internal owner of the agency relationship — briefing, reviewing plans, and holding the team accountable for performance across paid search, paid social, and programmatic/display (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, StackAdapt/CM360).
• Manage and optimize a $10M+ annual paid media budget with agency, ensuring efficient pacing, channel mix, and ROAS.
• Build and maintain performance dashboards and reporting (HubSpot, GA4, platform-native tools) that track CAC, channel efficiency, funnel conversion, and budget pacing against goal.
• Dig into campaign- and channel-level data to spot optimization opportunities and risks and turn findings into clear recommendations.
• Partner with the agency on quarterly and annual planning, audits, and new-channel tests, and help stand up measurement as CDP and media mix model come online.
• Stay current on platform updates, betas, and best practices across all managed channels, bringing forward opportunities to test and scale.
• Collaborate cross-functionally with sales, product marketing, and marketing operations to align paid media strategy with CAC reduction and growth targets.
• Maintain data integrity across ad platforms, CRM, and reporting tools, flagging and resolving tracking or attribution gaps.

Skills

Paid media management

Data analysis

Excel/Google Sheets

Dashboard reporting

Budget management

Agency/vendor management

SQL

B2B SaaS knowledge

Communication

Education

Bachelor's Degree in Business, Marketing or related field

Tools

HubSpot

GA4

Looker

Tableau

StackAdapt

CM360

Job description

Paychex is seeking a data-driven Paid Media & Analytics Specialist to own day-to-day management of a $10M+ annual paid media program across Google, Meta, LinkedIn, StackAdapt, and more. You will partner with our media agency, build reporting to show performance, and translate data into recommendations that lower cost to acquire customers.

The role reports into marketing leadership and requires comfort with spreadsheets, dashboards, and pushing agencies for clear answers in a fast-paced