Paid Media & Analytics Lead - $10M Budget

Paychex; Irving (TX); On-site; USD 79,000 - 125,000; Full time

Job summary

Paychex is seeking a data-driven Paid Media & Analytics Specialist to own day-to-day management of our paid advertising program in partnership with our media agency. This role handles a $10M+ annual investment across Google, Meta, LinkedIn, StackAdapt, and more, ensuring we optimize performance and measure CAC and ROAS.

The role reports to marketing leadership and requires strong spreadsheet skills, dashboarding, and the ability to push for clearer answers from agencies, while coordinating with

Qualifications

• 3–5 years of hands-on experience in paid media / digital advertising, in-house or agency-side, with direct platform experience across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager; programmatic/DSP experience (StackAdapt or similar) strongly preferred.
• Strong data analysis skills: advanced Excel/Google Sheets required; experience building or maintaining dashboards (HubSpot, GA4, Looker, Tableau, or similar) required; SQL a plus.
• Experience managing or directly contributing to paid media budgets of $5M+ annually.
• Track record of managing external agency or vendor relationships and holding them accountable to KPIs.
• Familiarity with AI-assisted analytics or reporting tools used to improve marketing productivity.
• Working knowledge of B2B or SMB SaaS acquisition funnels and core metrics (CAC, LTV, conversion rate, ROAS).
• Strong written and verbal communication skills — able to translate data into a clear point of view for non-analytics stakeholders.
• Highly organized and detail-oriented, comfortable operating in a fast-paced, metrics-driven environment with shifting priorities.
• Bachelor's degree in marketing, analytics, business, or a related field, or equivalent practical experience.

Responsibilities

• Serve as the primary internal owner of the agency relationship — briefing, reviewing plans, and holding the team accountable for performance across paid search, paid social, and programmatic/display (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, StackAdapt/CM360, and emerging channels).
• Manage and help optimize a $10M+ annual paid media budget in collaboration with the agency, ensuring efficient pacing, channel mix, and return on ad spend.
• Build and maintain performance dashboards and reporting (HubSpot, GA4, platform-native tools) that track CAC, channel efficiency, funnel conversion, and budget pacing against goal.
• Dig into campaign- and channel-level data to spot optimization opportunities and risks — creative fatigue, measurement inflation, broken tracking or conversion feeds, budget concentration — and turn findings into clear recommendations.
• Partner with the agency on quarterly and annual planning, audits, and new-channel tests, and help stand up measurement as our CDP and media mix model (Google Meridian) come online.
• Stay current on platform updates, betas, and best practices across all managed channels, bringing forward opportunities to test and scale.
• Collaborate cross-functionally with sales, product marketing, and marketing operations to keep paid media strategy aligned with company-wide CAC reduction and growth targets.
• Maintain data integrity across ad platforms, CRM, and reporting tools, flagging and resolving tracking or attribution gaps.

Skills

Advanced Excel/Google Sheets

Dashboards (HubSpot/GA4/Looker/Tableau

SQL

Budget management ($5M+)

Agency/vendor management

AI analytics tools

B2B SaaS metrics (CAC, LTV, ROAS)

Strong communication

Education

Bachelor's degree in Business/Marketing/Analytics

Job description

Paychex is seeking a data-driven Paid Media & Analytics Specialist to own day-to-day management of our paid advertising program in partnership with our media agency. This role handles a $10M+ annual investment across Google, Meta, LinkedIn, StackAdapt, and more, ensuring we optimize performance and measure CAC and ROAS.

The role reports to marketing leadership and requires strong spreadsheet skills, dashboarding, and the ability to push for clearer answers from agencies, while coordinating with