Paid Media Strategist - Remote Growth & Impact

Inchcape; Colorado; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Remote work bonus

Health insurance

Birthday leave

Job summary

Inchcape Digita­l is seeking a Paid Media Specialist to drive paid media campaigns across Google Ads and Meta Ads, optimizing budgets to hit lead generation and performance targets. The role focuses on CPL, CTR, CPC, ROAS, and conversions with strong reporting and stakeholder influence.

You will partner with business units and internal teams to deliver timely campaigns, apply A/B testing, and stay ahead of digital marketing trends across platforms.

Qualifications

• Experience planning and executing paid media campaigns.
• Ability to monitor budgets and optimize for CPL, CTR, CPC, ROAS and conversions.
• Develop reports and provide insights for stakeholders.
• Collaborate with business units and internal teams on strategy and delivery.

Responsibilities

• Plan and execute paid media campaigns across Google Ads and Meta Ads, ensuring alignment with business objectives and best practices.
• Monitor, optimize, and manage campaign budgets to achieve lead generation, conversion, and performance targets.
• Analyze campaign results and track KPIs such as CPL, CTR, CPC, ROAS, conversions, and engagement.
• Develop reports and presentations with actionable insights and strategic recommendations for stakeholders.
• Build strong relationships with business units and provide consultative support on paid media strategy and performance.
• Collaborate with internal teams to ensure timely campaign delivery, quality assurance, and adherence to SLAs.
• Drive continuous improvement through A/B testing, market analysis, competitor benchmarking, and adoption of new digital marketing trends and platforms.

Skills

Paid media

Google Ads

Meta Ads

Campaign budgeting

Analytics

A/B testing

Job description

Inchcape Digita­l is seeking a Paid Media Specialist to drive paid media campaigns across Google Ads and Meta Ads, optimizing budgets to hit lead generation and performance targets. The role focuses on CPL, CTR, CPC, ROAS, and conversions with strong reporting and stakeholder influence.

You will partner with business units and internal teams to deliver timely campaigns, apply A/B testing, and stay ahead of digital marketing trends across platforms.