Data-Driven Media Buyer — D2C Mobile Gaming Growth

triumph-arcade; San Francisco (CA); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Lunch credit

Health insurance

Vision

Dental

401k

Job summary

Triumph Arcade is seeking an ambitious D2C Media Buyer to scale user acquisition for our mobile gaming app. You’ll manage paid campaigns across Meta, TikTok, and Google, run creative tests, and collaborate with marketing and creative teams to drive efficient growth.

You’ll optimize budgets, analyze performance data, and align acquisition with retention and LTV, staying ahead of platform changes and industry trends.

Qualifications

• 1–2 years of experience managing paid media campaigns for D2C brands or mobile apps.
• Proven success with Meta Ads Manager and/or TikTok Ads Manager; other channels a plus.
• Strong analytical mindset with experience using analytics tools such as GA, AppsFlyer, or Looker.
• Understanding of creative testing, attribution modeling, and conversion optimization.
• Comfortable managing budgets and making data-driven decisions in fast-paced environments.
• Excellent communication and cross-functional collaboration skills.
• Passion for gaming, performance marketing, and continuous experimentation.
• Self-starter with ownership and accountability.

Responsibilities

• Plan, launch, and optimize paid media campaigns across Meta, TikTok, Google, and other channels.
• Manage budgets and pacing to maximize ROI while maintaining unit economics.
• Develop and execute A/B tests on creative, copy, and audience segments.
• Collaborate with creative teams to inform ad concepts and feedback.
• Analyze and report on campaign data to identify trends and optimization strategies.
• Align acquisition goals with retention and LTV metrics with product/growth teams.
• Stay updated on platform changes and industry trends.

Skills

D2C media buying

Paid social advertising

Analytics mindset

Cross-functional collaboration

Campaign optimization

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics

AppsFlyer

Looker

Job description

Triumph Arcade is seeking an ambitious D2C Media Buyer to scale user acquisition for our mobile gaming app. You’ll manage paid campaigns across Meta, TikTok, and Google, run creative tests, and collaborate with marketing and creative teams to drive efficient growth.

You’ll optimize budgets, analyze performance data, and align acquisition with retention and LTV, staying ahead of platform changes and industry trends.