Media Buyer (DTC)

Icon; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Icon is seeking a DTC Media Buyer to shape performance across Meta, TikTok, and other paid social channels. You will launch campaigns, test aggressively, and optimize toward client KPIs that matter, with six- to seven-figure monthly ad spend under your management. Collaborate with creatives, analysts, and strategists to drive ROAS, CAC, and LTV improvements.

Join a fast‑growing team where you’ll own testing roadmaps, report clear results to clients, and grow into senior leadership as we scale.

Qualifications

• 2–4 years hands-on media buying experience (agency preferred).
• Experience managing $500K+ monthly ad spend and hitting aggressive targets.
• Deep expertise in Meta Ads Manager and TikTok Ads Manager.

Responsibilities

• Launch, manage, and scale paid social campaigns across Meta, TikTok, and other channels.
• Own client performance: hit ROAS targets, lower CPAs, and drive profitable growth month over month.
• Build testing roadmaps: creative angles, audiences, placements, offers, and execute them systematically.
• Analyze performance data daily and make smart optimization decisions (budget shifts, creative swaps, bid adjustments).
• Collaborate with our creative team to provide feedback on what's working, what's not, and what to test next.
• Manage campaign budgets ranging from $50K to $500K+ per month per client.
• Present clear performance updates and strategic recommendations to clients.
• Stay ahead of platform changes, algorithm updates, and industry trends.

Skills

Media buying

Performance marketing

Campaign optimization

Data analysis

Client communication

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

YouTube Ads

Snapchat Ads

Job description

We're looking for a DTC Media Buyer to join our rapidly growing team. You'll be managing six to seven figures in monthly ad spend across Meta, TikTok, and other paid social channels. You'll be launching campaigns, testing aggressively, and optimizing toward client KPIs that actually matter. You should live and breathe ROAS, CAC, and LTV, but also know what makes a hook work and when to kill a creative angle.

Responsibilities

• Launch, manage, and scale paid social campaigns across Meta, TikTok, and other performance channels.
• Own client performance: hit ROAS targets, lower CPAs, and drive profitable growth month over month.
• Build testing roadmaps: creative angles, audiences, placements, offers, and execute them systematically.
• Analyze performance data daily and make smart optimization decisions (budget shifts, creative swaps, bid adjustments).
• Collaborate with our creative team to provide feedback on what's working, what's not, and what to test next.
• Manage campaign budgets ranging from $50K to $500K+ per month per client.
• Present clear performance updates and strategic recommendations to clients.
• Stay ahead of platform changes, algorithm updates, and industry trends.

Qualifications

• 2–4 years of hands‑on media buying experience (agency experience strongly preferred).
• Proven track record of managing $500K+ in monthly ad spend and hitting aggressive performance targets.
• Deep expertise in Meta Ads Manager and TikTok Ads Manager (bonus for Google, YouTube, Snapchat).
• Experience working with DTC brands or eCommerce clients.
• Comfortable giving creative feedback and collaborating with designers, editors, and strategists.
• Highly organized and able to manage multiple client accounts without dropping the ball.
• Self-motivated and proactive: you don't wait to be told what to do.
• Bonus: experience with UGC, influencer campaigns, or performance creative testing frameworks.

What We Offer

• Competitive salary + generous equity tied to client results.
• The opportunity to manage premium DTC and enterprise clients with real budgets.
• Direct access to leadership and a voice in how we build and scale our media buying operations.
• A collaborative, high-output team that values speed, testing, and learning over politics.
• Room to grow into a Senior Media Buyer or Media Lead role as we scale.