Data-Driven Marketing Manager - Admissions & Digital Growth

Culinary Institue of America - California; Town of Hyde Park (NY); On-site; USD 65,000 - 75,000; Full time

Job summary

The Culinary Institute of America is seeking a Marketing Manager to lead the prospective student digital experience, partnering with Admissions Marketing to boost visibility and enrollment across web, search, social, and content channels.

Role relies on data-driven insights from website analytics and CRM to optimize pages, campaigns, and conversion, while collaborating across departments to maintain CIA content standards.

Qualifications

• Bachelor’s Degree in marketing, new media, communications or a related field.
• Minimum of five (5) years of proven experience in successfully managing marketing or admissions programs.

Responsibilities

• Leads the use of website, search, and Google-driven data to evaluate and improve the performance of academic directories, rankings, and other high-visibility external listings.
• Manages and enhances the ciachef.edu website experience for prospective students, identifying opportunities to improve content quality, user experience, navigation, search visibility, and conversion.
• Monitors website and channel performance, analyzes trends and user behavior, and translates findings into recommendations that support engagement, traffic growth, and marketing effectiveness.
• Analyzes reporting needs within Slate and creates reports designed to identify key conversion pages on ciachef.edu; designs and executes conversion strategy plans within Slate.
• Oversees and manages AI-related engagement tools (including website chatbot) to ensure support for enrollment audiences; analyzes chatbot performance metrics and informs recruitment strategies.
• Develops and executes strategies to expand the CIA’s social media presence and grow the reach, relevance, and performance of the CIA’s YouTube platform.
• Sources, develops, and promotes academic-related stories that highlight programs, faculty, curriculum, student outcomes, and the CIA’s distinctive educational experience.
• Collaborates with academic and administrative partners to ensure digital content is accurate, timely, audience-focused, and aligned with institutional goals.

Skills

Analytical skills

Data-driven decisions

Collaboration

Email marketing

CMS proficiency

Microsoft Office

Marketing strategy

Education

Bachelor's Degree in marketing or related field

Tools

Slate CRM

HTML

CSS

Job description

The Culinary Institute of America is seeking a Marketing Manager to lead the prospective student digital experience, partnering with Admissions Marketing to boost visibility and enrollment across web, search, social, and content channels.

Role relies on data-driven insights from website analytics and CRM to optimize pages, campaigns, and conversion, while collaborating across departments to maintain CIA content standards.