Marketing Coordinator

Culinary Institue of America - California; Town of Hyde Park (NY); On-site; USD 29,000 - 32,000; Full time

Benefits offered by this job

Medical coverage at no cost

Dental insurance

Vision insurance

Retirement savings plan

Job summary

The Culinary Institute of America seeks a Marketing Coordinator to support recruitment communications for prospective students across all US campuses. You will handle campaigns via web, email, and text, coordinate lists, and work with Admissions and Marketing teams.

Responsibilities include managing mailing lists, testing emails in Slate, reporting on metrics, updating website copy, and ensuring accurate CRM data.

Qualifications

• Associates degree.
• 1 year experience with e-mail and online marketing tools.
• Bachelor’s degree preferred in marketing or related field.
• Knowledge of HTML/CSS and Slate CRM is preferred.
• Interest in culinary arts, hospitality or related industry.

Responsibilities

• Execute campaigns (web, email, and text) driving registrations for admissions events.
• Manage weekly mailing lists and seasonal mailing processing.
• Test emails and execute final sends in Slate.
• Capture email statistics and prepare reports.

Skills

Detail oriented

Strong writing

Organizational skills

Teamwork

MS Office

Education

Associate degree

Bachelor’s degree

Tools

HTML

CSS

Slate CRM

Job description

The anticipated hiring range for this position is $21.00 to $23.00 per hour. Hiring offers will be determined based on the final candidate’s qualifications and experience. The recruiter can share more information about what the anticipated hiring rate would be based upon your specific qualifications during the selection process.

The CIA offers a substantial benefits package that includes medical coverage available at no cost to qualifying employees, dental insurance, vision insurance, life insurance, short and long term disability insurance, retirement savings plan with high employer contributions, a generous paid time off program, and more!

POSITION SUMMARY

The Marketing Coordinator works closely with the Admissions Marketing team to execute communications to the college’s core admissions audience. This position will be responsible for the day-to-day tasks related to various communications (postal mail, email, text, and website) shared with the college’s prospective students and their families. Communicating to all levels of interest with the CIA—from potential students through admitted candidates—the Coordinator will be responsible for supporting recruitment efforts spanning all three of the college’s US campuses, including undergraduate and graduate level programs.

ESSENTIAL RESPONSIBILITIES

• Execute campaigns (web, e-mail, and text) driving registrations for all admissions-related events. Work closely with the Admissions team to meet attendance goals.
• Handle weekly postal mailing lists, as well as seasonal mailing processing including but not limited to assigning activities, cleaning up mailing lists, and coordinating with print house.
• Test/Proof emails as well as execute final sends (utilizing Slate).
• Capture email statistics and prepare reports.
• Work closely with Marketing Managers to ensure accurate audience lists.
• Audit customer journey experiences within CRM, ensuring optimal timing and functionality of automated communications.
• Collaborate with Creative & Marketing teams as necessary to optimize content and improve response and conversion.
• Support and coordinate work with the Digital & Online Services team, requesting and monitoring website reports and updating/writing website copy.
• Monitor website chatbot to ensure engagement and consistency.
• Monitor CRM system to ensure communication processes are functioning optimally. Update and correct data, as needed.
• Query CRM system for prospect data as necessary to complete assigned tasks & mailings.
• Complete routine imports, exports, & reports from CRM system.
• Any and all other job duties as assigned.

REQUIRED QUALIFICATIONS

Education:

• Associates degree.

Experience:

• Minimum one (1) year of experience working with e-mail and online marketing tools.

PREFERRED QUALIFICATIONS

• Bachelor’s degree in marketing, new media, communications or related field.
• Knowledge of HTML and CSS.
• Knowledge of Slate, or similar CRM system.
• Passion for / familiarity with the culinary arts, baking and pastry arts, hospitality industry and/or restaurant industry.

REQUIRED SKILLS

• Detail oriented and thorough.
• Exceptional organizational skills Strong writing and proofreading skills.
• Strong teamwork and interpersonal skills; ability to be adaptable, dependable and handle multiple priorities simultaneously.
• Strong computer experience, which must include abilities to work effectively with MS Office suite products, i.e. Word, Excel, PowerPoint.

WORKING CONDITIONS

• Must be able to work overtime on nights and weekends as required by business needs.
• Able to work at a computer for extended periods of time, sometimes in excess of eight (8) hours per day.