Revenue-Driven Brand & Marketing Director

The Culinary Institute of America; Napa (CA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical coverage at no cost

Dental insurance

Vision insurance

Life insurance

Retirement savings with high employerx

Generous paid time off

Job summary

The Culinary Institute of America in Napa Valley seeks a Director of Marketing, Brand Strategy and Communication to elevate our brand and drive revenue across Copia and Greystone, including events, retail, and restaurants.

You will own the marketing plan, oversee paid media budgets, build brand partnerships, and mentor the Copia marketing team while aligning with CIA leadership and Content Studio for cross-campus initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of progressive marketing experience including brand marketing, PR, digital/social, and paid media.
• Experience building and managing brand partnerships, sponsorships, or co-branded programs.

Responsibilities

• Own Copia marketing and brand strategy, translating priorities into an annual plan with revenue targets.
• Set and manage paid media investment with ROI, CAC, and conversion focus across events, classes, and restaurant visits.
• Build and present a marketing dashboard tying campaigns to revenue and attendance.
• Identify high-margin opportunities and prioritize marketing investments accordingly.

Skills

Brand strategy

Revenue accountability

Paid media management

Executive communication

Team leadership

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

The Culinary Institute of America in Napa Valley seeks a Director of Marketing, Brand Strategy and Communication to elevate our brand and drive revenue across Copia and Greystone, including events, retail, and restaurants.

You will own the marketing plan, oversee paid media budgets, build brand partnerships, and mentor the Copia marketing team while aligning with CIA leadership and Content Studio for cross-campus initiatives.