Data-Driven Marketing Communications Strategist

Harris Health; Houston (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Community Health Choice, Inc. is seeking a Marketing Communications Strategist to design and execute data-driven marketing and communications strategies across commercial lines of business.

You will develop multi-channel campaigns, track performance, and align activities with strategic business goals. The role requires strong research, campaign planning, and CRM integration expertise, plus ability to drive growth, optimize ROI, and report insights to senior leadership.

Qualifications

• Bachelor's degree in Marketing, Integrated Marketing, Marketing and Communications or related degree.
• 7 years of directly related experience.
• Strong proficiency with Microsoft Word, Excel, PowerPoint & Outlook.
• Project management experience is a plus.

Responsibilities

• Develops and executes complex enterprise-wide marketing and communication strategies by leveraging data and research to maximize membership growth and retention for our commercial LOBs.
• Develops enterprise-wide, multi-media marketing and communications plans, roadmaps, and execution strategies to support internal engagement efforts and advance fiscal and operational objectives for business units across the organization.
• Develops campaign reporting and tracking strategies by identifying goals, objectives, KPIs, and other measures of success; tailors marketing and communication approaches to desired outcomes.
• Identifies and sets up tracking mechanisms, maps out and leads the CRM integration from strategic definition and proposal through scoping, mapping requirements and implementation for clear tracking and reporting.
• Executes campaign tracking and reporting and monitors and analyzes data to draw meaningful conclusions, identify potential optimization opportunities, including marketing and communication activities, response, leads, sales, retention, and ROI on a weekly, monthly, quarterly, and yearly basis.

Skills

Data-driven marketing

Campaign tracking

CRM integration

Market research

Stakeholder collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Word

Excel

PowerPoint

Outlook

Job description

Community Health Choice, Inc. is seeking a Marketing Communications Strategist to design and execute data-driven marketing and communications strategies across commercial lines of business.

You will develop multi-channel campaigns, track performance, and align activities with strategic business goals. The role requires strong research, campaign planning, and CRM integration expertise, plus ability to drive growth, optimize ROI, and report insights to senior leadership.