Healthcare Marketing Strategist Data-Driven Campaign Leader

Methodist Le Bonheur Healthcare; Memphis (TN); Presencial; USD 55.000 - 75.000; Jornada completa

Descripción de la vacante

Methodist Le Bonheur Healthcare seeks a Marketing Specialist to lead data-driven marketing strategies across assigned client areas. You will manage cross-functional initiatives, develop annual plans, and report campaign performance to stakeholders, ensuring high-impact outcomes aligned with system goals.

The role requires strong analytics, digital and traditional marketing expertise, and the ability to collaborate across teams to deliver cohesive campaigns and compliant materials.

Formación

• Bachelor's degree in marketing or related field required.
• 3–5 years of business, marketing, or nonprofit management experience required.
• Healthcare environment experience preferred.

Responsabilidades

• Develops annual marketing plans across assigned service areas.
• Oversees day-to-day marketing initiatives and creative development.
• Monitors campaign performance and adjusts strategies to improve outcomes.
• Manages paid search and paid social campaigns and landing pages.
• Partners with internal teams on sponsorships and events.
• Ensures messaging consistency and regulatory compliance.
• Prepares performance reports and strategic insights for stakeholders.
• Performs other duties to support the marketing team and organizational goals.

Conocimientos

Marketing principles

Cross-functional collaboration

Data-driven strategy

Multi-channel marketing

Copywriting

Educación

Bachelor's Degree Marketing

Bachelor's Degree Advertising

Bachelor's Degree Business Administration/Management

Bachelor's Degree Communications

Descripción del empleo

Methodist Le Bonheur Healthcare seeks a Marketing Specialist to lead data-driven marketing strategies across assigned client areas. You will manage cross-functional initiatives, develop annual plans, and report campaign performance to stakeholders, ensuring high-impact outcomes aligned with system goals.

The role requires strong analytics, digital and traditional marketing expertise, and the ability to collaborate across teams to deliver cohesive campaigns and compliant materials.