Marketing Communications Strat

Harris Health System, Inc.; Houston (TX); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Community Health Choice, Inc. in Texas seeks a Marketing Communications Strategist to lead data-driven campaigns, align with business goals, and drive member growth and retention across our commercial lines of business. You will develop enterprise-wide plans, set KPIs, and deliver actionable performance reports for leadership.

The role requires 7+ years of relevant experience, strong MS Office skills, and potential project management experience.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7 years of directly related experience.
• Proficient in Word, Excel, PowerPoint & Outlook.
• Project management experience is a plus.

Responsibilities

• Develops enterprise-wide, multi-media marketing and communications plans, roadmaps, and execution strategies to support internal engagement efforts and advance objectives for business units across the organization.
• Develops and executes complex enterprise-wide marketing and communications strategies leveraging data and research to maximize membership growth and retention for commercial LOBs.
• Develops campaign reporting and tracking strategies by identifying goals, KPIs, and other measures of success; tailors marketing approaches to desired outcomes.
• Identifies and sets up tracking mechanisms; leads CRM integration from definition to implementation for clear tracking and reporting.
• Executes campaign tracking and reporting and analyzes data to draw insights and ROI on a regular basis.

Skills

Marketing strategy

Data analysis

Campaign tracking

CRM integration

Stakeholder communication

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Word

Excel

PowerPoint

Outlook

Job description

Community Health Choice, Inc. (Community) is a non-profit managed care organization (MCO), licensed by the Texas Department of Insurance. Through its network of more than 10,000 providers and 94 hospitals, Community serves over 400,000 Members with the following programs:

• Medicaid State of Texas Access Reform (STAR) program for low-income children and pregnant women
• Children's Health Insurance Program (CHIP) for the children of low-income parents, which includes CHIP Perinatal benefits for unborn children of pregnant women who do not qualify for Medicaid STAR
• Health Insurance Marketplace Plans that offer individual health coverage that includes preventive care, emergency services, prescription drugs, and hospitalization available to all, regardless of pre-existing conditions.
• Community Health Choice (HMO D-SNP), a Medicare Advantage Dual Special Needs plan for people with both Medicare and Medicaid that combines Medicare Part A and Part B benefits, Medicare Part D prescription drug coverage, and Medicaid benefits with additional health benefits like dental, vision, transportation, and more.

Improving Members' experiences is at the heart of every Community position. We strive every day to make sure that our Members have access to the high-quality health care they need and deserve.

Community is accredited by URAC for its health plan operations. We offer care management programs for asthma, diabetes, and high-risk pregnancy. An affiliate of the Harris Health System (Harris Health), Community is financially self-sufficient and receives no financial support from Harris Health or from Harris County taxpayers.

JOB SUMMARY:

The Marketing Communications Strategist (MCS) is responsible for developing and executing data-driven marketing and communications strategies that meet the organizations goals, create opportunities for Community to maximize growth and retention across our commercial LOBs, entrench our position as an industry leader, and help our brand become synonymous with high-quality healthcare. Leveraging in-depth research and analysis, the MCS sets objectives that align Communitys marketing and communication efforts with our overall business goals, ensuring all activities are consistent and reflect our strategic vision. The MCS develops and optimizes complex, enterprise-wide marketing and communication campaigns, and is responsible for developing multi-layered implementation strategies and project plans. They develop robust campaign tracking infrastructures, monitor KPIs, and create actionable performance reports for senior leadership. The MCS helps ensure success for current/potential members in our commercial LOBs, in addition to internal initiatives and campaigns for business units across the organization. The MCS leverages market research and past campaign performance to inform new product launches, campaigns, plans, and strategies.The MCS also plays a significant role in our yearly strategic planning effort, helping to define goals and objectives, determining KPIs and an overall reporting strategy, tailoring marketing and communication approaches to suit desired outcomes, and leading the CRM integration for clear tracking and reporting.

JOB SPECIFICATIONS AND CORE COMPETENCIES:

Essential Functions

• Develops and executes complex enterprise-wide marketing and communication strategies by leveraging data and research to maximize membership growth and retention for our commercial LOBs.
• Develops enterprise-wide, multi-media marketing and communications plans, roadmaps, and execution strategies to support internal engagement efforts and advance fiscal and operational objectives for business units across the organization, including Providers, Brokers, Growth Teams, HR, Operations, Medical Affairs, IT, etc.
• Develops campaign reporting and tracking strategies by identifying goals, objectives, KPIs, and other measures of success; tailors marketing and communication approaches to desired outcomes.
• Identifies and sets up tracking mechanisms, maps out and leads the CRM integration from strategic definition and proposal through scoping, mapping requirements and implementation for clear tracking and reporting.
• Executes campaign tracking and reporting and monitors and analyzes data to draw meaningful conclusions, identify potential optimization opportunities, including marketing and communication activities, response, leads, sales, retention, and ROI on a weekly, monthly, quarterly, and yearly basis.

Marginal Functions

• Helps set objectives that align marketing and communication efforts with overall business and organizational strategies, ensuring overall efforts are consistent and reflect the organization's strategic vision.
• Develops the overall yearly reporting strategy by determining KPIs and tailoring marketing and communication approaches to suit desired outcomes.

MINIMUM QUALIFICATIONS:

• Education/Specialized Training/Licensure: Bachelors Degree in Marketing, Integrated Marketing, Marketing and Communications or related degree
• Work Experience (Years and Area): 7 years of directly related experience
• Software Proficiencies: Must be computer literate with strong Microsoft Word, Excel, PowerPoint & Outlook acumen.
• Preferred: Project management experience is a plus