Data-Driven Marketing Analyst | SEO, AI & Growth

WebFx; Harrisburg (Dauphin County); On-site; USD 45,000 - 65,000; Full time

Job summary

WebFX in Harrisburg, PA is seeking a Marketing Account Manager with 1-2 years of SEO/digital marketing experience to collaborate with client teams and deliver effective campaigns. You will translate analytics into actionable strategies, optimize campaigns, and present results to clients.

The role emphasizes strong communication, problem solving, and continuous learning in a fast-paced agency setting. On-site collaboration and growth opportunities await.

Qualifications

• Bachelor's degree required; all majors welcome.
• GPA 3.4 or above.
• 1 year in SEO/digital marketing or 2 years in market research/business analysis.

Responsibilities

• Serve as partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success.
• Build long-lasting relationships with clients based on trust and rapport, and work to maintain our world-class retention rate.
• Develop and execute data-driven digital marketing strategies, including SEO, AI Search Visibility, and PPC, aligned with client objectives.
• Manage paid search budgets across top-tier search engines, optimizing campaigns for ROI and performance targets.
• Optimize client websites for on-page SEO and enhance organic visibility.
• Direct the design of web pages and other content, ensuring functionality and up-to-date content.
• Analyze campaign performance data in Google Analytics and RevenueCloudFX, identify trends, and present actionable recommendations.

Skills

SEO/digital marketing

Analytics interpretation

Data analysis

Customer service

Communication

Presentation

Agency experience

Education

Bachelor's Degree

GPA 3.4+

Tools

Excel/Google Suite

AI tools

SEO know-how

Google Ads

Google Analytics

HTML

Job description

WebFX in Harrisburg, PA is seeking a Marketing Account Manager with 1-2 years of SEO/digital marketing experience to collaborate with client teams and deliver effective campaigns. You will translate analytics into actionable strategies, optimize campaigns, and present results to clients.

The role emphasizes strong communication, problem solving, and continuous learning in a fast-paced agency setting. On-site collaboration and growth opportunities await.