Market Research Analyst

WebFX; Harrisburg (Dauphin County); On-site; USD 45,000 - 65,000; Full time

Job summary

WebFX in Harrisburg, PA is seeking a Marketing Account Manager with 1-2 years of SEO/digital marketing experience to collaborate with client teams and deliver effective campaigns. You will translate analytics into actionable strategies, optimize campaigns, and present results to clients.

The role emphasizes strong communication, problem solving, and continuous learning in a fast-paced agency setting. On-site collaboration and growth opportunities await.

Qualifications

• Bachelor's degree required; all majors welcome.
• GPA 3.4 or above.
• 1 year in SEO/digital marketing or 2 years in market research/business analysis.

Responsibilities

• Serve as partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success.
• Build long-lasting relationships with clients based on trust and rapport, and work to maintain our world-class retention rate.
• Develop and execute data-driven digital marketing strategies, including SEO, AI Search Visibility, and PPC, aligned with client objectives.
• Manage paid search budgets across top-tier search engines, optimizing campaigns for ROI and performance targets.
• Optimize client websites for on-page SEO and enhance organic visibility.
• Direct the design of web pages and other content, ensuring functionality and up-to-date content.
• Analyze campaign performance data in Google Analytics and RevenueCloudFX, identify trends, and present actionable recommendations.

Skills

SEO/digital marketing

Analytics interpretation

Data analysis

Customer service

Communication

Presentation

Agency experience

Education

Bachelor's Degree

GPA 3.4+

Tools

Excel/Google Suite

AI tools

SEO know-how

Google Ads

Google Analytics

HTML

Job description

About the Role

WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.

The Qualifications: Who You Are

Education:

• A Bachelor's Degree: All majors welcome!

• GPA: 3.4 or above

Related Experience and Skills:

• Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a market research or business analyst role

• Demonstrated ability to interpret marketing/business analytics

• Strong skills in data analysis

• Outstanding customer service skills

• Strong verbal and written communication skills

• Presentation skills

• Experience at a marketing/advertising agency (a bonus!)

Tools/Technical Skills:

• Excel/Google Suite

• Confident familiarity with using AI tools

• General knowledge of SEO and AI search visibility

• General knowledge of Google Ads and Analytics

• General knowledge of HTML

Qualities and Traits:

• You're interested in the web, and like keeping up with new technology

• You're professional, dependable, and self-motivated

• You take pride in your work and always strive for high-quality results

• You work with urgency and enjoy getting things done

• You're proactive when it comes to solving problems

• You're a lifelong learner, and are always looking to stretch and grow your skills

• You love thinking both creatively and analytically, and love using data to make decisions

If this sounds like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make you life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!

The Job Responsibilities: What You'll Do

Client Relationship Management

(About 40% of your day)

• Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success

• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

Marketing Campaign Strategy & Execution

(About 35% of your day)

• Develop and execute data-driven digital marketing strategies, including SEO, AI Search Visibility, and PPC, aligned with client business objectives

• Manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets

• Optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic

• Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date

Performance Analysis & Reporting

(About 15% of your day)

• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization

• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

• Calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations

Marketing Research & Testing

(About 10% of your day)

• Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making

• Spearhead A/B and usability testing, leveraging data-driven insights